How to Do SEO Without Writing Content | Ep. #611

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 3 April 2018

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #611, Eric and Neil discuss how you can improve your SEO without writing more content. Tune in to hear what steps you can take to increase site traffic without having to write new content. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Do SEO Without Writing Content [00:35] Use Google Search Console to see which pages have a high impression count, but low click-through rate. [01:01] In order to increase traffic to your site, improve your title or meta-description. [01:26] Neil’s most popular pages are the ones with a tool, his blog, and his homepage. [01:44] Whatever business you’re in, create a tool for it. You don’t have to do this from scratch! You can buy a script for what you need. [02:18] Buy other websites via BizBuySell, Flippa, or FE International. [02:49] Brian Dean runs Backlinko, has thirty-something blog posts and gets near 200,000 visitors per month. [03:05] He gets good traffic by improving his existing content. [03:33] You can generate traffic and raise your ranking by improving your website’s design. [03:37] Neil was the co-founder of Kiss Metrics and they added a lot of infographics to their site, which increased traffic. [04:01] That’s all for today! [04:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:57.0	And I'm Neil Pottung, and today we are going to talk about how you can do SEO without writing content.
1:02.0	So the first thing you can do, I'm going to say... SEO without writing content.
1:02.7	So the first thing you can do, I'm going to say without writing more content, the first
1:06.6	thing you can do, I'm assuming that you have content already is you go to Google Search
1:10.5	Council and then what you do is you make sure that you're looking at the pages that have a high impression count but a low click through rate.
1:18.0	So you're looking at the pages that Google is showing you for, they're giving you the credit for, but your title or your
1:22.9	meta description or both are not doing a great job of bringing them to your
1:27.4	website. So you're basically not doing your job as a marketer. So in order to
1:31.8	drive that
	...

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