How to Do Content Marketing on a Budget | Ep. #735

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 5 August 2018

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #735, Eric and Neil discuss how to do content marketing on a budget. Tune in to hear what steps you can take to save some money. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Do Content Marketing on a Budget [00:45] Right now, Eric is cutting his content marketing budget. [01:00] They decided to collaborate or work on getting guest posts. [01:47] KissMetrics grew by reaching out to other content marketers and offering a platform. [02:27] You can get people to write for free if you offer publicity and other opportunities for exposure. [03:15] There are a lot of writers out there writing well-researched long-form content. [03:52] Infogram or Canva are great ways to repurpose content and turn it into infographics. [04:35] The content re-usage framework is a great line of thinking and a great way to save money. [05:32] That’s it for today! [05:36] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we are going to talk about how you can do content marketing on a budget.
1:03.4	Funally enough, I don't know if Funally is a word,
1:06.0	funny enough, okay?
1:07.8	Funny enough.
1:09.2	Right now we're actually cutting our content marketing
1:11.3	budgets and we're trying to allocate it into other areas like let's say paid advertising for example. So we
1:16.4	had this discussion yesterday and our head of content marketing she was just like well
1:20.9	you know we're probably going to decrease the cost on, you know,
	...

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