Why Marketers Change Their Minds a Lot | Ep. #736

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 6 August 2018

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #736, Eric and Neil discuss why marketers change their minds so often. Tune in to hear why marketers are a fickle bunch. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why Marketers Change Their Minds a Lot [00:45] Eric and Neil originally said they wouldn’t use Outbrain or Taboola. [01:00] Since then, those companies have improved their methods. [01:24] At first, the Facebook ads platform was weak. [01:45] Often, marketers change their minds because circumstances change. [02:05] What worked yesterday, may not work today. [02:20] Market conditions are always in flux. [02:38] Neil always told people not to advertise on Instagram, but he has since changed his tune to some degree. [03:00] It’s not good for cold traffic, but works for further exposure. [03:30] Have a framework whereby you can re-test methods that were previously unsuccessful. [04:10] That’s all for today! [04:13] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Pto.
0:57.0	And today we're going to talk about why marketers change their mind so much.
1:01.0	So interestingly enough, you might have heard us mentioned about
1:04.1	Outbrain and Tabula a couple episodes ago as a recommendation but a while back you know maybe even a couple
1:09.7	years ago we both adamantly said you know outbrain and tabula we personally wouldn't use them what changed
1:16.2	Neil well things change so as marketers sometimes things don't work and over time they get better
1:22.1	like for example outbrain and Tabula
1:24.8	over the years have improved the type of sites that are on their network and the quality of
1:29.7	traffic is better. Also in addition to that, markers have learned better ways to convert that traffic into paying customers.
	...

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