How to Do an SEO Audit Using Google Search Console | Ep. #145

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 23 December 2016

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #145, Eric and Neil teach us how we can do an SEO audit using Google Search Console. Since SEO plays such a valuable part in our content marketing, we need to tighten our SEO campaigns and understand how they work. Learn more about how you can best utilize your audits from Google Search Console and make the changes that drive more traffic to your website faster and more efficiently. Time Stamped Show Notes: 00:27 – Today’s topic: How to Do an SEO Audit Using Google Search Console 00:32 – Make sure you have Google Analytics and Google Search Console installed 01:02 – Both are free to install 01:50 – Login to your console, then add and verify your website 02:04 – Go to search traffic and search analytics and sort by pages 02:28 – Tick box on clicks, impressions, position, and click-thru rates 02:56 – Change the ticked box from Pages to Queries 03:02 – It will show you all the queries that are driving you traffic to that page 03:12 – Look for the ones that have high click-thru rates and low position 03:27 – See what percentages are higher than normal 03:47 – Make sure keywords are in your page, title tags, and meta descriptions 04:06 – Look at what you have in the search appearance section 04:13 – Have your AMP (Accelerated Mobile Pages) set up to create a better experience for your visitors 05:05 – Have a sitemap for your website 05:25 – Check crawl and crawl errors to find out where Google finds errors 06:39 – A CDN (content delivery network) solution helps people and Google can access your website faster 07:09 – The search traffic section lets you see linkings to your site 07:23 – Explore tools like Ahrefs, SEM Rush and Moz if you plan to pursue SEO 07:37 – Look at your top linked content and check in with people linking to you 08:10 – Look at your traffic in the past 90 days 08:35 – Look for missing, duplicate, and short title tags 09:27 – That’s it for today’s episode! 3 Key Points: Google Analytics and Google Search Consoles are essential tools for SEO audits and they’re free! Keywords are of the utmost IMPORTANCE – remember to spread them in your content, metadata, and title tags. Double check your crawl errors and fix them so people can access your website faster. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about how to do an SEO audit.
1:00.0	So within the framework of 10 minutes, we're going to try to make this as actionable as possible.
1:05.8	So first and foremost when you're doing an SEO audit you do want to make sure that first of all you
1:11.0	hopefully you have Google Analytics, hopefully hopefully have Google Search console
1:14.0	those are two good places to start.
1:16.4	I do like using Google Search console to see if there's any crawl errors on the
1:21.0	website you know the traffic decrease at a certain point, and I also like taking
1:24.7	a look at top performing content as well, right?
1:27.6	What has the highest click-through rates, well, average positions, and also, you know, queries that
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