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Marketing School - Digital Marketing and Online Marketing Tips

7 Creative Ways to Increase Google Ranking | Ep. #144

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 22 December 2016

⏱️ 9 minutes

🧾️ Download transcript

Summary

In Episode #144, Eric and Neil discuss the 7 creative ways to increase Google ranking. Making your website appear on Google’s first search page is extremely advantageous for marketers, but achieving that rank and maintaining it is where you need to put in the work. Tune in to know how you can successfully increase your website’s Google ranking and the tools that will help you achieve this goal. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Creative Ways to Increase Google Ranking 00:40 – First, Google Hummingbird 00:55 – Use a tool called MarketMuse 01:38 – Neil shares why MarketMuse is effective for him 02:00 – Second, update posts consistently 02:38 – Revives and increases traffic significantly 03:18 – Third, look at your bounce rate 03:50 – Check which pages have a terrible bounce rate and improve those pages 04:15 – Having a lower bounce rate will increase google ranking over time 04:38 – Fourth way is by content flipping 05:18 – Flip a content ranking using a canonical tag 05:35 – Fifth way is through branded queries 05:52 – Google is looking at branded signals 06:48 – Sixth is looking at click-thru rates 06:50 – Better titles means better click-thru rates 07:10 – Lastly, make sure your website mobile compatible 07:35 – Use an AMP framework for more search traffic 07:41 – That’s it for today’s episode! 3 Key Points: To make your website rank well on Google, you have to know which tactics work best. Branded queries play an important role in your ranking. People are using their smartphones way more than their computers; therefore, mobile compatibility is not just an option, it’s a NECESSITY. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time.

0:51.3

Hello and welcome to another episode of Marketing School.

0:55.0

I'm Eric Sue.

0:57.0

And I'm Neil Patel.

0:58.0

And today we're going to talk about seven creative ways to increase your Google rankings.

1:03.0

Neil, what's number one?

1:05.0

Sure, number one and this is quite simple.

1:08.0

I did a blog post on how Google Hummingbird works

1:11.0

and it's the most drastic change to Google's algorithm right like

1:14.7

that algorithm or that change hummingbird impacted their rankings more than

1:18.8

anything else out there and what it looks at is keywords and relevancy.

1:23.7

So you can use a tool called Market Muse.

...

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