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Marketing School - Digital Marketing and Online Marketing Tips

How to Deal with Negative PR | Ep. #299

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 26 May 2017

⏱️ 5 minutes

🧾️ Download transcript

Summary

In Episode #299, Eric and Neil discuss how to deal with a negative PR. Tune in to learn why negative PR should be IGNORED, how it eventually fades away, and what you should be doing in the meantime. Time Stamped Show Notes: 00:27 – Today’s topic: How to Deal with Negative PR 00:37 – Neil leaves negative PR alone and doesn’t talk about it 00:43 – When you deal with it, it just adds more fuel to the fire 00:54 – A negative result is also negative PR 01:11 – Some would pay to remove the negative PR 01:26 – There was an agency that was called out for buying links and the owner had a deal with people who wrote negative PR about the agency 01:45 – Eric also just ignores negative PR; it will go away in time 02:09 – It sucks right now but you can get through it 02:23 – Just continue to focus on refining your product and what you are doing 02:33 – Neil had negative PR when a magazine showed inaccurate client data 02:50 – Neil learned along the process that it’s really better to ignore it 03:17 – Marketing School is giving away n free 1 year subscription of Zapier which helps you create workflows 03:48 – Subscribe, rate and review Marketing School 03:51 – Text MARKETINGSCHOOL to 33444 04:13 – That’s it for today’s episode! 3 Key Points: Leave negative PR alone; it just adds more fuel to the fire. Continue to focus on improving your company rather than wasting time dealing with negative PR. You can pay if you want your negative PR to be removed, but it might cost a lot. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you gotta look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time.

0:51.6

Welcome to another episode of marketing school.

0:55.0

I'm Erichu.

0:56.0

And I'm Neil Patel.

0:57.0

And today we're going to talk about how to deal with negative PR.

1:00.0

So this is a fun one.

1:02.0

Neil, I mean, what are your thoughts around negative PR?

1:04.5

You've even had some experiences in the past. I leave it alone. I don't do anything and I don't talk about it and it goes away.

1:10.3

It's so much easier than dealing with it. Once you deal with it, it just adds more fuel to the

1:15.9

file and then it just screws you over.

1:18.3

Yeah, and I mean, the, you know, in the past episode episode literally the last episode we talked

1:22.9

the reputation management I mean if you have negative results popping up that is a

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