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Marketing School - Digital Marketing and Online Marketing Tips

Marketing Tactics that Neil & Eric Still Use Today | Ep. #300

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 27 May 2017

⏱️ 8 minutes

🧾️ Download transcript

Summary

In Episode #300, Eric and Neil discuss marketing tactics that they still use today. Tune in to learn how content marketing has shifted and how Eric and Neil have grown from making simple blog posts to a whole host of different platforms to share their content.  Time Stamped Show Notes: 00:27 – Today’s topic: Marketing Tactics that Neil & Eric Still Use Today 01:11 – Neil noticed that over the years, content marketing has shifted 01:45 – You now have to be everywhere 02:10 – What’s going on with your email, podcast, webinar and blog is all considered content 02:20 – Gary V has been doing great with content marketing 02:23 – He has a videographer who documents Gary V’s everyday life 02:35 – Content marketing still feeds into a different marketing stream 03:00 – Build something long-term by taking advantage of what’s available to you as a business 03:17 – Eric and Neil both look at things holistically 03:25 – Neil started with an agency website and he created a tool for how to do marketing better 03:38 – Neil didn’t have much money back then so he just bought a script with the analyzer formula that you can just upload to your server 03:50 – Neil still has an analyzer formula but this time, it’s a customized one 04:11 – When you’re producing content, you have to figure out the foundation piece of the content 04:25 – You can start with a blog post first, which you produce daily or weekly, then have something for monthly, then quarterly 04:50 – Eric has a PDF study where they examine 1M backlinks 05:09 – The foundation for everything is content 05:26 – Neil and Eric are doing daily podcasts which they produce in batches 05:34 – Neil records 15-16 videos a day; it takes Neil 3 hours and the team a lot of time 05:45 – The goal of the video is to release once a day and it works 05:56 – Eric suggests checking Episode 296 06:12 – If you’re not doing content now, you’re already behind 06:20 – Marketing School is giving away a free 1 year subscription of Zapier which helps you set-up workflows without coding 06:55 – Subscribe, rate and review Marketing School 06:59 – Text MARKETINGSCHOOL to 33444 07:20 – That’s it for today’s episode! 3 Key Points: Build something long-term by taking advantage of what’s available to you as a business. The foundation for everything is content—if you haven’t started creating content yet, start doing it now. Everyone is pursuing different content marketing streams. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school with

0:14.9

your instructors Neil Patel and Eric Sue.

0:18.6

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time. Welcome to another episode of marketing school.

0:55.0

I'm Erritu.

0:56.0

And I'm Neil Patel.

0:57.0

And today we're going to talk about marketing tactics that Neil and I still use today.

1:02.0

So this is kind of the consistency that Neil and I still use today. So this is kind of the consistency

1:04.0

that Neil and I haven't loaded to in the past.

1:06.2

But guess what?

1:07.3

It's episode 300 and well, you know what?

1:10.4

The funny thing is both Neil and I, even when we hit these milestones of 100, 200,

1:15.0

300, so we never really talk about it. We just kind of keep going, but I thought it was interesting to just mention,

1:19.5

hey, it's episode 300, but we're going to keep going there's no real celebration or

1:23.1

anything we're just gonna keep adding content but yeah I mean Neil what are some

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