How To Do Reputation Management | Ep. #298

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 25 May 2017

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #298, Eric and Neil discuss how to do reputation management. Tune in to learn the strategies you can use to control your negative results regarding your brand or website. Also find out why getting help from a third party can be very helpful when dealing with your antagonizers. Time Stamped Show Notes: 00:27 – Today’s topic: How To Do Reputation Management 00:34 – Reputation management is managing the negative result for a website or brand 01:04 – Ripoff Report has a ton of reviews 01:28 – First is to look at Moz or Ahrefs; look at the top 10 results and the number of links going to the top 10 results 01:46 – If you have a Facebook page, you can link that to the top 10 results to push negative results down 02:06 – Neil uses InboundJunction—it works out deals with the site and forms a contract so the text will be removed 02:16 – It is the most effective, but most expensive too 03:00 – The post was telling people that Neil isn’t an effective marketer 03:10 – Neil learned that there are people who are difficult to deal with and it’s much easier to just get a third party to solve it 03:20 – Doing guest posts on popular sites like Entrepreneur 03:43 – It is difficult for your site alone to take the 5 spots 03:56 – High domain authority pages can push links a lot faster 04:30 – Reputation is an online reputation management platform 05:00 – Andrew Stubbs is a pay per performance guy who can also help with reputation management 05:30 – Marketing School is giving away a free 1 year subscription of Zapier which automates different web apps, create and different workflows 06:00 – Subscribe, rate and review Marketing School 06:06 – Text MARKETINGSCHOOL to 33444 06:30 – That’s it for today’s episode! 3 Key Points: Once you see a negative result regarding your brand or website, find a way to control your traffic or your sales will suffer. There are people who enjoy tearing others down. Talking to them may be difficult so hire a third-party to negotiate with them. Linking to the top 5 spots can pull your positive results up. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about how to do reputation management.
1:01.0	So first and foremost, what is reputation management. So let me give an example. We have a client right now that has a negative review showing up for their product on the first result if you actually search their brand.
1:15.7	So how do you get rid of that negative result?
1:18.0	Because that negative result can actually lead to less sales for you especially if somebody searching your
1:23.2	brand they want to learn more about it and they see a negative result as a number two for
1:26.7	when they search your brand that's going to you know that's going to cause alarm bells to
1:30.8	go off and another thing is let's for example, you're searching for a brand, ripoff reports.com tends to rank really well for a lot of different kind of reviews for conferences or reviews for courses and things like that.
1:44.1	So how do you deal with it?
	...

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