How to Crush Expo West
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 16 February 2024
⏱️ 56 minutes
🧾️ Download transcript
Summary
Step into the vibrant world of Expo West in this episode of the Startup CPG podcast where Daniel Scharff is joined by startup CPG sales legends Matt Levine from Chlorophyll Water, Clara Paye from Unite Foods, and Pierre Jamet from Fishwife. Join them as they share insider tips for Expo West - what to do before, during, and after the show to make the most of your opportunity.
From prep hacks to pitch perfection, discover how to wow potential buyers. Master booth setup, keep samples fresh, and ace networking using LinkedIn and CPG Slack. Know the advanced strategies like the "buyer pick 'n roll," stand out in the crowd, and get tips on chasing down a buyer in the aisle.
Whether you're a pro or a rookie, this episode gives you expert advice, anecdotes, and actionable strategies that can elevate your trade show adventure.
Tune in now!
Listen in as Matt, Pierre and Clara share about:
- Preparation and Goal-Setting
- Engaging Attendees with Concise Pitches
- Booth Planning and Fresh Samples
- Active Engagement and Decoy System
- Networking and Grant Opportunities
- Sample Distribution and Engagement
- Effective Post-Show Follow-ups
- Networking with Distributors
- Booth Design and Confidence
- Booth Management Strategies
- Protecting Energy and Handling Criticism
- Utilizing Brokers
- Business Card Strategies
Episode Links:
Matt Levine’s Website
Matt Levine’s LinkedIn
Clara’s Website
Clara’s LinkedIn
Pierre’s Website
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
- Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
- Join the Startup CPG Slack community (15K+ members and growing!)
- Follow @startupcpg
- Visit host Daniel's Linkedin
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hello, everybody. I am so excited to announce that startup CPG now has an official Amazon agency |
| 0:06.6 | partner we think is the best fit for emerging brands. They're called Daybreak Agency. They're led by |
| 0:11.6 | Leon Lewis, who has years of experience growing CPG brands. Based on recommendations from |
| 0:16.6 | the community, I personally actually worked with Leon and the daybreak team for my previous |
| 0:21.5 | beverage brand and I was super thrilled with the results. He is absolutely a great fit for brands |
| 0:27.0 | in the community. In my view, his team is the most affordable and most effective option out there. |
| 0:32.8 | They will fix up your listing and get you set up with the right creative. And they have a much more |
| 0:37.9 | reasonable retainer structure than most agencies I've come across. I've seen crazy retainers like |
| 0:43.4 | 5,000 a month and that's stuff that's just really not affordable for emerging brands. But his retainer |
| 0:48.1 | is super affordable and he does incredible work. He will manage your operations, advertising, |
| 0:53.2 | deal with the most challenging aspects of getting |
| 0:55.4 | you set up on Amazon. He actually also does other channels like Instacart and Crideo. Their team has |
| 1:01.5 | years of experience across all of CPG, and I'm super confident that you're going to love |
| 1:06.1 | working with them. If you want to reach out to him, you can message him on the startup CPG Slack, |
| 1:10.6 | Leon Lewis, |
| 1:11.2 | daybreak growth, or email him at Leon at daybreak. Agency. Make sure you mention startup |
| 1:17.3 | CPG to get $600 of free design credits. |
| 1:33.3 | It's very therapeutic for me to be an X-F-O-S with no one else was really there. I get there and I say a lot of my neighbors, get to know the other brands that are setting up. |
| 1:38.3 | The people around you become your best friends for those three or four days. |
| 1:42.3 | So I think preparation are also training anyone that's going |
| 1:45.1 | to work the booth so they can be a great representative of your brand, be able to talk about |
| 1:49.3 | the story, the product, and everything. It's a vacuum of time and your job is to just |
... |
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