#129 Buyer Spotlight: Jonathan Lawrence, Fresh Thyme Market
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 20 February 2024
⏱️ 54 minutes
🧾️ Download transcript
Summary
In this episode of the Startup CPG podcast, Daniel Scharff dives into the vibrant world of the natural food industry with Jonathan Lawrence, Vice President of Center Store at Fresh Thyme Market. Discover Fresh Thyme Market's mission-driven approach to offering fresh and healthy food at great value and Jonathan's passion for supporting startup brands.
Explore the intricacies of building meaningful relationships with brands, tailoring assortments to community needs, and the significance of local brands in their stores through initiatives like the local scout program. Jonathan shares his excitement for international flavors and products, offering unique tastes and experiences for customers.
Get an exclusive preview of the Startup CPG section at Expo West on level three of ACC, featuring 25 booths with amazing brands, including female founder giveaway winners.
Ready to embark on a flavorful journey? Tune in now!
Listen in as Jonathan shares about:
- Natural Food Industry Expertise
- Relationship Building
- Balancing Innovation and Tradition
- Adaptability to Store Environments
- Success Metrics for Category Managers
- Brand Persistence and Relationships
- Category Management and Retailer Influence
- Challenges in Introducing New Brands
- Innovation in Retail
- Brand Life Cycle and Continuous Innovation
- Support for Local Brands and Community Engagement
- Exploration of International Flavors and Ethnic Products
Episode Links:
Jonathan’s Website
Jonathans LinkedIn
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Show Links:
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- Episode music by Super Fantastics
Transcript
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| 0:00.0 | Hello, everybody. I am so excited to announce that startup CPG now has an official Amazon agency |
| 0:06.6 | partner we think is the best fit for emerging brands. They're called Daybreak Agency. They're led by |
| 0:11.6 | Leon Lewis, who has years of experience growing CPG brands. Based on recommendations from |
| 0:16.6 | the community, I personally actually worked with Leon and the daybreak team for my previous |
| 0:21.5 | beverage brand and I was super thrilled with the results. He is absolutely a great fit for brands |
| 0:27.0 | in the community. In my view, his team is the most affordable and most effective option out there. |
| 0:32.8 | They will fix up your listing and get you set up with the right creative. And they have a much more |
| 0:37.9 | reasonable retainer structure than most agencies I've come across. I've seen crazy retainers like |
| 0:43.4 | 5,000 a month and that's stuff that's just really not affordable for emerging brands. But his retainer |
| 0:48.1 | is super affordable and he does incredible work. He will manage your operations, advertising, |
| 0:53.2 | deal with the most challenging aspects of getting |
| 0:55.4 | you set up on Amazon. He actually also does other channels like Instacart and Crideo. Their team has |
| 1:01.5 | years of experience across all of CPG, and I'm super confident that you're going to love |
| 1:06.1 | working with them. If you want to reach out to him, you can message him on the startup CPG Slack, |
| 1:10.6 | Leon Lewis, |
| 1:11.2 | daybreak growth, or email him at Leon at daybreak. Agency. Make sure you mention startup |
| 1:17.3 | CPG to get $600 of free design credits. We have the ability to affect people's lives and changing for the better by introducing |
| 1:35.4 | them to the brands and amazing brands, emission-based brands that we can sell every day. |
| 1:40.2 | So this is the industry that I love, that I'm passionate about. |
| 1:43.9 | It makes me feel great that that's what you got when you came into our stores. |
| 1:49.1 | Hello, CPGers. Welcome to another episode of the Startup CPG podcast. |
| 1:53.5 | I am really excited to bring you another episode in our buyer series where I am interviewing |
... |
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