#128 Buyer Spotlight: Dwight Richmond, Town & Country Markets
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 13 February 2024
⏱️ 50 minutes
🧾️ Download transcript
Summary
This episode was sponsored by Strategy Maven Agency. Go to strategymavenagency.com
Join Daniel Scharff in this episode of the Startup CPG Podcast featuring Dwight K. Richmond, Director of Center Store at Town & Country Markets and an expert in the grocery sector with over 30 years of experience. Dwight takes us through his career journey, emphasizing the keys to building successful sets for retailers. He also shares invaluable insights on understanding consumer trends, adapting to market changes, and establishing connections with brands.
Highlighting the significance of product quality, including attributes like organic or fair trade certifications, and the importance of embracing regenerative agriculture practices. Dwight also provides advice for CPG brands seeking visibility at trade shows, suggesting strategic approaches such as email outreach and LinkedIn connections.
A noteworthy aspect of this, Dwight's emphasis on not getting too attached to packaging, as it inevitably changes. He draws from his experience in developing private-label products, always thinking ahead to future versions. It also concludes with expressions of gratitude and anticipation for future interactions, particularly at Expo West.
Wanna know more about the insider scoop on the grocery sector? What are you waiting for? Tune in now!
Listen in as Dwight shares about:
- Advice for CPG Brands
- Fancy Foods Las Vegas Show
- Trends at the Show
- Dwight’s Career Journey
- Set Building and Trends
- Challenges and Opportunities in the Industry
- Data Analysis and Decision-Making
- Overview of Town and Country Market
- Consumer Profile
- Approach to Products and Demos
- Fish Wife Success Story
- Expo West and Connecting with Buyers
Episode Links:
Town & Country Markets Inc Website
Dwight’s LinkedIn
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
- Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
- Join the Startup CPG Slack community (15K+ members and growing!)
- Follow @startupcpg
- Visit host Daniel's Linkedin
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
Strategy Maven Agency Link:
- Visit www.strategymavenagency.com and mention “Startup CPG” for a free account audit!
- Find co-founders Amy Hage or Brittney Trahan in the Start-up CPG slack channel.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hello, everybody. I am so excited to announce that startup CPG now has an official Amazon agency |
| 0:06.6 | partner we think is the best fit for emerging brands. They're called Daybreak Agency. They're led by |
| 0:11.6 | Leon Lewis, who has years of experience growing CPG brands. Based on recommendations from |
| 0:16.6 | the community, I personally actually worked with Leon and the daybreak team for my previous |
| 0:21.5 | beverage brand and I was super thrilled with the results. He is absolutely a great fit for brands |
| 0:27.0 | in the community. In my view, his team is the most affordable and most effective option out there. |
| 0:32.8 | They will fix up your listing and get you set up with the right creative. And they have a much more |
| 0:37.9 | reasonable retainer structure than most agencies I've come across. I've seen crazy retainers like |
| 0:43.4 | 5,000 a month and that's stuff that's just really not affordable for emerging brands. But his retainer |
| 0:48.1 | is super affordable and he does incredible work. He will manage your operations, advertising, |
| 0:53.2 | deal with the most challenging aspects of getting |
| 0:55.4 | you set up on Amazon. He actually also does other channels like Instacart and Crideo. Their team has |
| 1:01.5 | years of experience across all of CPG, and I'm super confident that you're going to love |
| 1:06.1 | working with them. If you want to reach out to him, you can message him on the startup CPG Slack, |
| 1:10.6 | Leon Lewis, |
| 1:11.2 | daybreak growth, or email him at Leon at daybreak. Agency. Make sure you mention startup CPG to get |
| 1:18.1 | $600 of free design credits. I would much rather engage with brands who want to know more about me than just want to sell me. |
| 1:35.3 | Because I'm going to sell you as hard as you're going to sell me. |
| 1:38.3 | That's the other thing. |
| 1:39.3 | Being on the other side of the desk is I know what's important for you as a CPG brand to feel confident that you |
| 1:44.4 | wouldn't be in my stores. I'm going to help you get to your success state. |
| 1:49.6 | Welcome to the Startup CPG podcast. I'm your host, Daniel Sharf. You are going to love today's |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Startup CPG, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Startup CPG and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.