How to Create the Story of Your Own Personal Brand
Dan Lok Show
Dan Lok
4.9 • 825 Ratings
🗓️ 25 May 2019
⏱️ 13 minutes
🧾️ Download transcript
Summary
Imagine you witness a robbery and you let the robber pass you – it’s not your job to stop crime, right?
But your uncle tries to stop him and gets shot and killed. That’s the moment you realize that those superpowers you’ve been using for fun should actually be used to help other people. Does this story sound familiar?
It’s the plot from Spider-Man. To create your own personal brand, you want to have a story about yourself that your audience, your followers, can relate to.
There are many types of characters that you can create a story about, but here are three I will focus on: the reluctant hero, the exceptional man/woman who overcomes challenges, and us versus them.
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Transcript
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| 0:00.0 | Hi, this is Dan Lockett. |
| 0:07.0 | Welcome. |
| 0:09.0 | Dan has been educating and inspiring individuals, entrepreneurs and leaders for decades. |
| 0:18.0 | He helped millions of people to move past the mental barriers that were holding them back |
| 0:24.5 | from stepping into their power to become a better version of themselves and live a kick-ass life. |
| 0:32.3 | I know this firsthand as I'm Jenny, Dan's wife. |
| 0:38.3 | And here's your host, Dan Locke. |
| 0:42.2 | How do you create the story of your own personal brand? |
| 0:45.8 | Today, Dan shares three different types of characters |
| 0:48.7 | to create your personal story. |
| 0:50.8 | Be sure to take notes and go to Dan Lockshow.com for more articles, resources, free trainings, |
| 0:57.0 | and more. |
| 0:58.0 | Now here's Dan. |
| 1:00.0 | Examples of types of characters, okay? |
| 1:03.0 | First one is what I call reluctant hero, was it? |
| 1:05.0 | Reluctant hero. |
| 1:07.0 | Second one is the exceptional man and woman who overcomes challenges. The exceptional man or woman who overcomes challenges. |
| 1:13.6 | Third one is us versus them. |
| 1:15.6 | Us versus them. |
| 1:16.6 | They are more than three, but with a time restricted. |
| 1:19.6 | They're probably 10 or 12, but I just want to give you three |
| 1:21.6 | to focus on. |
... |
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