Hey guys, real quick. So Layland and I are definitely working on our social media presence if you guys haven't noticed and we're just breaking now into linked in.

Alright, it's not as bad as I thought. It's actually been pretty awesome so far and you guys have been really cool in there and people are sharing our stuff a lot.

So if we aren't connected on LinkedIn, go ahead and let's connect and let's rock and roll.

80% or more of our clients have come in after consuming multiple pieces of content.

Welcome to the game where we talk about how to get more customers, how to make more customers, how to keep them longer and the many failures and lessons we have learned along the way.

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Hey, what's going everyone? Happy Friday. I'm stuck in traffic and I was super alert so I figured I would make something what was on my mind.

Which is putting together the pieces of the acquisition machine. So the last... I would say my focus for the last few months has been on the difference between inputs and assets.

And so that means is like assets being one time things that once I build them they can continue to provide value over time.

And then inputs are once I create this machine, what are the inputs that are required to make the machine go?

So an example would be building a car. The inputs are really a driver and gasoline.

That's kind of the example at a basic level.

And so when you're thinking about, at least for me, when I'm thinking about acquisition, I know that there are certain beliefs that I need someone to have in order to become a customer.

And so what's kind of interesting is we just did a big data review of the people who have been coming on to Santa for Jim launch.

And interestingly, 80% or more of our clients have come in after consuming multiple pieces of content.

Which makes sense because people are skeptical and like to consume multiple things to make sure that whatever they're buying is legit.

And only 20% bought directly from an advertisement, which was really interesting for me because it means my advertising is really only scooping up the after effects of what our content is doing.

And I've always, I mean, I've been making videos and podcasts and you know, head east toward east.

Two three years without any real tracking for our why I just, I kind of did it for me, but the ROI should be definitely there.

And so when I'm thinking about this, because now I'm thinking about a really structured format, what are the stories that someone needs to hear?

Turn left like a west.

Become an ideal prospect, right?

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