It's not about just charging higher prices.

Growing a premium service makes you face your own bullshit and phoniness.

That's why it's hard.

Hi, this is Dan Lockett.

Welcome.

Dan has been educating and inspiring individuals, entrepreneurs and leaders for decades.

He's helped millions of people to move past the mental barriers that were holding them back from stepping into their power to become a better version of themselves and live a kick-ass life.

I know this firsthand as I'm Jenny, Dan's wife.

And here's your host, Dan Locke.

Is making more money as simple as just raising your prices?

Today, Dan shares why it's not as easy as it sounds.

Now, here's Dan.

If you want a whole new way to increase your value to the world while earning a lot more money in life,

go to www.unlocketbook.com, and that is www.un-O-C-K-I-T-B-O-O-K-com and get a copy of my new book.

Within Unlocket, you'll discover a set of unique strategies to building personal wealth in ways you have never imagined.

Again, go to www.unlocketbook.com.

For proven systems, cutting edge tools,

and world-class education, or just some cool swags,

visit DanLockshop.com.

If you like the DanLock Show, you'll love the DanLock Shop.

Again, go to Danlockshop.com now.

It's not about just charging higher prices.

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