How To Create Real Estate Content
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 28 October 2014
⏱️ 11 minutes
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Summary
#QOTD - Are you a chugger, or did you have a turning-point moment, and if so, what was it?
If I were a realtor, the thing I would do more than anything else would be to review the establishments in my area. If I'm selling homes in Millburn, NJ, I'm putting out a daily piece of content featuring the the school, then I'm interviewing the individual teachers. I'm reviewing every single local shop: The wine store, the sandwich shop. I'm interviewing people who have lived in the neighborhood for 50 years. I'm putting out content to make you romantic about the area.
People pick where they want to buy a home for a lot of reasons. Some of them are practical: Public transportation, distance to schools. But how about making it a little warmer and interviewing Mrs. Robinson the 3rd grade teacher? I remember a realtor telling me that someone moved to Short Hills because of Wine Library (That was such a cool feeling, by the way).
So I'm doing daily content about the 20-mile radius around the area where you're selling homes. I'm finding the stories tucked away around the neighborhood, and all the iconic things that make your area what it is. Those stories are what will create the emotion that could be the tipping point in selling someone their next home.
Transcript
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| 0:00.0 | On this episode I talk about turning points, content, real estate, and chugging. |
| 0:08.3 | You ask questions and I answer them. |
| 0:11.3 | This is the Ask GaryVee Show. |
| 0:14.9 | Hey everybody this is Gary Vay, nerd chug and welcome to episode 36 of the Ask GaryVee |
| 0:23.0 | show. |
| 0:24.0 | Fun fact about the number 36, it's the last time I'm doing a fun fact about a number. |
| 0:29.7 | Gary asks, Gary, I'd love to hear your opinion on whether PR company or person should be |
| 0:35.1 | overseeing social media for a business. |
| 0:38.7 | Barry, great question and before I even answer it I just want to thank you for being a long |
| 0:43.2 | time, interact or friend with me, I'm not using the word fan, but I say it sometimes |
| 0:48.1 | just slips. |
| 0:49.1 | Barry, I've always enjoyed our conversations on Twitter over the last four years so throw |
| 0:53.4 | to have you on the show. |
| 0:54.8 | You know, I think I know where you're going with this question which is the notion of, you |
| 0:58.1 | know, VaynerMedia was built on coming into companies and taking the social media away |
| 1:02.8 | from PR companies. |
| 1:04.2 | Some of the bigger PR companies in the world right now have built out social media departments |
| 1:08.3 | and they've done a nice job to varying degrees. |
| 1:11.9 | I wanted to answer this question because I want to get people around the psychology of |
| 1:14.9 | the difference between PR and social and why I do think that of course there's people, |
| 1:21.2 | look, hundreds of people in this company have worked in PR before so there's some great |
| 1:26.6 | things about PR being able to handle pressure, the speed of it, the difference though is PR |
... |
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