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The GaryVee Audio Experience

Twitter Auto-Replies, Marketing Gurus, and Happiness

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing

4.818.3K Ratings

🗓️ 31 October 2014

⏱️ 16 minutes

🧾️ Download transcript

Summary

#QOTD: No question for this one! I need more banter!! I'm looking at you, VaynerNation ;)

I absolutely hate when people send auto-messages after they've gained a new follower. I have actively un-followed most of you when you do this because it speaks to your intent on the platform. You're looking to scale social media on a platform like Twitter that's simply not scalable. 

Twitter is the only true social network because it functions like a town square. A place where you can jump into conversations without sounding/looking creepy. The other networks are pushing content where Twitter is still the place for actual conversation. 

When you go and auto-reply in a "town square," you're the same as the guy walking around just dishing out their business card at a conference or networking event. YOU'RE THE GUY THAT PEOPLE HATE. It's the wrong move. You're not putting any effort into engaging with people. You're auto-replying in the town square and providing no depth, no value.

What do you honestly think is going to happen when I receive that message? I'll tell you what's going to happen. I may sign up for your newsletter and you're going to email me and it's going to go to spam and I'm not going to engage. Why? Because there's no context established. That first taste, that first impression, all of a sudden is sh*t, and you've lost. 

 

Transcript

Click on a timestamp to play from that location

0:00.0

On this episode I talk about first impressions the people surrounding you

0:05.3

Jerome Jar and much more.

0:09.4

You ask questions and I answer them.

0:12.2

This is the Ask Gary V. Show.

0:18.7

Hey everyone, this is Gary Vay, NerdChuck and welcome to episode 37 of the Ask Gary V. Show.

0:25.3

Fun fact about the number 37?

0:30.1

Ivan says, take us back to the day when you said yes to Jerome Jar.

0:35.0

What was it that made you believe in him and his idea?

0:38.0

Thanks.

0:40.0

I have a great question for the ones out there that don't know Jerome Jar, a very famous

0:45.0

viner, Snapchat or Instagrammer and I started an agency called Grape Story, a sister

0:50.0

agency to VaynerMedia, all those characters.

0:54.0

Last May where we represent the best talent in the emerging content platforms to do branded

1:00.0

content and things of that nature.

1:02.0

Jerome beat me in rock paper scissors in Toronto and what he won on stage.

1:09.0

Jerome raised his hand and said, I was doing Q&A.

1:11.0

Can I go up there and play you rock paper scissors?

1:13.0

If I beat you, can I have coffee with you in New York?

1:16.0

I said yes, I got him up there and I was hell bent on beating him and if I won I swear my

1:23.0

children I would have never met with him.

1:25.0

So just amazing how life really is.

1:27.0

He wins, pissed me off and three months later I look at my calendar and I'm like, what's my next

...

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