Email Marketing in Today's World
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 27 October 2014
⏱️ 14 minutes
🧾️ Download transcript
Summary
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Email is definitely not dead. As most you may know by now, I’m a big fan of marketing in the year that we live in. And so, email remains to be a very killer opportunity.
Email is a channel that you can control without being at the mercy of all these other platforms that are out there. But, we also can’t be naive to the changes have been made, such as the promotions tabs that GMail implemented recently. Sure, email is falling off and these changes have caused us to lose touch with some email lists that we may have been paying attention to prior, but it’s still very much in play so long as we leverage it wisely.
Are open rates at 90% like I had in 1997? Absolutely not. But, I still believe email is very much something to be considered. There’s no question that email will certainly be less valuable in 3-5 years. Heard me say marketers ruin everything? That’s where this fits in perfectly. That’s what this is all about. Platforms come along. They present value. And marketings pounce on the opportunity to arbitrage against their audiences.
But, while us marketers are working to exploit and potentially ruin email marketing, we’re still in a time where it should most definitely be considered as part of any business’s strategy.
Transcript
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| 0:00.0 | On this episode I talk the long-term value of email, oranges, and gurus. |
| 0:07.0 | You ask questions and I answer them. |
| 0:10.0 | This is the Ask GaryVee Show. |
| 0:16.0 | Everybody, this is Gary Vaynerchuk and welcome to episode number 35 of the Ask GaryVee Show. |
| 0:24.0 | Fun fact about the number 35, that is the Big Heart Frank Thomas' number. |
| 0:28.0 | My favorite non-yanky baseball player, because I collected all his rookie cards. |
| 0:32.0 | And my friend, Brandon Nye, who runs Wine Library right now, made a agreement when we were 15 |
| 0:39.0 | that if Frank Thomas was going to be awesome, because we bought his rookie cards, |
| 0:42.0 | and he went to the Hall of Fame that we would go. |
| 0:45.0 | That happened this last summer as the Big Heart got inducted. |
| 0:48.0 | We went up there, but something weird happened. |
| 0:50.0 | We realized there was a 90 mile garage sale going on in the general area, |
| 0:55.0 | and we skipped the Hall of Fame, and we went to the 90 mile garage sale. |
| 0:59.0 | That's called adjusting. |
| 1:01.0 | Madison asks, as an email marketer, I say email is not dead. |
| 1:05.0 | Do you think email would be more or less relevant in three to five years? |
| 1:09.0 | Madison, great question. Three to five years. |
| 1:13.0 | It's always hard to predict that way out, but I'll get to that part. |
| 1:16.0 | And before I actually answer this question, I just want to give a huge shout out to the Vayner Nation |
| 1:20.0 | for supporting this show. I'm really enjoying it. |
| 1:24.0 | I was super bummed about Friday night, so I apologize. |
| 1:26.0 | I think I tweeted that I was going to have it, and let some people down. |
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