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Marketing School - Digital Marketing and Online Marketing Tips

How to Craft a Killer Offer That’s Irresistible to Your Market | Ep. #1463

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 3 August 2020

⏱️ 8 minutes

🧾️ Download transcript

Summary

In episode #1463, we discuss how you can create a killer offer that your audience cannot say not to. A killer offer is one that generates a lot of sales and converts well, and this only happens when what you offer provides more value than the price point of the item. Tune in to hear how surveys can help you to get to know the pain points of your customers and tweak your offer accordingly!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Craft A Killer Offer That is Irresistible to Your Market. [00:34] A killer offer is something that generates a lot of sales and converts well. [00:53] An offer can be a product, service, or opt-in that is bundled in an appealing way.  [01:10] The importance of including an anchoring effect and making your offer a no-brainer.  [01:32] Do not worry about how well it is written—worry about answering all the objections.  [02:14] Hear how Russell Brunson’s journey with ClickFunnels relates to this topic.  [03:18] Stacking: an irresistible offer is one that provides more value than what is paid for. [03:37] Show very clearly how your offer is worth a ton of money.  [04:05] Run surveys to find out what issues people have and what their desires are. [04:24] The reason why launches do well is that they open and close, creating urgency.  [04:40] The importance of understanding and keeping track of customer development.   [05:33] We need your feedback on our Lifetime Consulting Thing concept and all it involves!  [06:33] That’s it for today! [06:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Ogilvy Russell Brunson  ClickFunnels Gong Ubersuggest Clickflow   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.5

Let's start leveling up your marketing knowledge with your

0:14.3

instructors Neil Patel and Eric Sue.

0:19.2

All right guys before we start we got a special message from our sponsor.

0:24.0

If you want to rank higher on Google,

0:25.9

you got to look at your paid speed time.

0:28.5

The faster your website loads, the better off you are.

0:31.3

With Google's core vital update,

0:33.0

that makes it super, super important

0:34.8

to optimize your site for low time.

0:37.6

And one easy way to do it is use the host

0:40.0

that Eric and I use, Dreamhost.

0:42.0

So just go to Dream Host or Google it.

0:44.8

Find it, check it out, and it's a great way

0:47.0

to improve your low time.

0:49.2

Welcome to another episode of Marketing School.

0:53.2

I'm Eric Sue and I'm Neil Patel.

0:55.2

And today we're going to talk about how to craft a killer offer that is

0:58.8

irresistible to your market.

1:01.8

So first and foremost, Neil, what do we mean by Killer Offer?

1:04.9

Killer Offer is something that generates a lot of sales and converts well, right?

1:08.5

So non-opinionated.

...

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