How to Create Content that People Actually Search For | Ep. #168

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 15 January 2017

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #168, Eric and Neil discuss how to create content that people actually search for. Creating content that grabs an audience and attracts visitors requires some effort on your part, but where do you start? Tune in to find out what drives people to keep reading and how you can create content that is worth the search. Time Stamped Show Notes: 00:27 - Today’s topic: How to Create Content that People Actually Search For 00:43 – Shawn Ellis mentions that SaaStr gets 3M visitors per month 01:10 – Jason gets asked on Quora and he answers the questions in his blog 01:30 – Check Saastr/Quora to know how Jason does it 02:04 – Use Google Keyword Planner, KeywordTool, UberSuggest, and AnswerThePublic.com for keyword research 02:47 – If you have a team, grab them and ask to brainstorm on a certain topic 03:15 – You hire a team for a reason 03:30 – Neil shares information from Jason Lemkin’s Quora Q and A blog 04:29 – Neil checks Jason Lemkin’s website visitor count 05:08 – Use Market Muse to upgrade your content 05:29 – Google is looking for topic relevance 05:40 – Look at your search feature 05:55 – A chat feature like Intercom helps you to see what people are searching 06:05 – Survey your audience and check your top performing posts 06:30 – “Creating cornerstone pieces of content is what generates the most traffic” 07:12 – Wikipedia is a good example 07:40 – Don’t just create content, creates amazing cornerstone pieces of content 08:05 – Eric shares why OkCupid's blog stands out 08:28 – Think about a unique spin that can make you stand out 08:38 – SaaStr is getting more than 1 million viewers, but maybe not 3M 09:52 - That’s it for today’s episode! 3 Key Points: Use your TEAM – brainstorm how to make great content that attracts viewers. Creating cornerstone pieces of content is what generates the most traffic. Think about a unique spin that can make you stand out. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neopto.
0:58.0	And today we're going to talk about how you can create content that people actually search for.
1:03.0	Neil, what are your thoughts around this?
1:05.0	Sure, so funny enough, Eric and I were at a conference the other day and I was talking to one of my buddy, Sean Ellis,
1:11.0	and Sean Ellis was talking to a site called
1:13.2	Saster and he was telling me how that site Saster gets 3 million visitors a month
1:18.4	I'm like first that's hard for me to believe right and he was breaking down how he was doing it. The big thing he was
1:25.9	doing is, and this part does make sense, I don't know if he's getting 3 million,
1:29.2	but the part that does make sense is Jason is one of the most active people on
	...

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