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Marketing School - Digital Marketing and Online Marketing Tips

7 Steps for Running a Successful Webinar | Ep. #169

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 16 January 2017

⏱️ 8 minutes

🧾️ Download transcript

Summary

In Episode #169, Eric and Neil discuss the 7 steps for running a successful webinar. Using webinars is one of the best ways to drive people to your website. Half the battle is in the preparation—and, yes, there are right ways to set yourself up for success. Tune in to learn 7 easy steps that will help you and your viewers get the most out of your webinar. Time Stamped Show Notes: 00:27 - Today’s topic: 7 Steps for Running a Successful Webinar 00:45 – Masterminds and enterprise companies use webinars to try and convert people 00:55 – In a webinar, you are educating and building a relationship with your viewers 01:12 – First, have an email reminder 01:25 – “Just because someone registered for it, doesn’t mean that they’re going to remember” 01:30 – Set email reminders ahead of time 01:45 – Second, make sure you have an option for someone to register and watch the webinar within the next 15 minutes 02:28 – Because people are waiting, they are most likely to attend the webinar and the attendance rate can go up to 60% 02:38 – Neil uses EverWebinar 02:45 – Third, use paid traffic to drive more people 03:19 – Use it to amplify what you’re doing in your webinar 03:35 – Neil records his webinar ahead of time and it’s a high value production 03:50 – Fourth, use a software called TurboDial which can connect to a lot of webinar solutions 04:10 – For the people who don’t take action, TurboDial will send them a text message the next day 04:57 – Have some kind of marketing automation set up 05:28 – If people don’t show up, it means no conversion 05:45 – Sixth, integrate webinar software with Twilio 06:22 – Seventh, add value to the individual before your pitch 06:55 – Check out Russell Brunson’s book DotCom Secrets and video The Perfect Webinar Sequence 07:24 - That’s it for today’s episode! 3 Key Points: Masterminds and enterprise companies use webinar to try and convert people to buy. Just because someone registered does NOT mean that they are going to show up—use texts and emails as reminders. First and foremost, ADD VALUE to people—remember that they dedicated a part of day for you. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time.

0:51.3

Hello and welcome to another episode of marketing school.

0:56.0

I'm Eric Sue.

0:57.0

And I'm Neil Patel.

0:58.0

And today we're going to talk about seven steps

1:00.0

for running a successful webinar.

1:02.0

So webinars, it's no secret.

1:04.6

They are a tool that a lot of direct response

1:07.2

marketers use.

1:08.0

They're highly converting people that have courses

1:10.8

for 1,000, 1,500, $2 thousand dollars plus or even masterminds

1:14.4

they do use webinars to try to convert people and there's also

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