7 Unconventional Ways to Learn Marketing | Ep. #167

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 14 January 2017

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #167, Eric and Neil discuss the 7 unconventional ways to learn marketing. You can learn in more ways than just reading a Dummies Guide or checking in at the next university. Time Stamped Show Notes: 00:27 - Today’s topic: 7 Unconventional Ways to Learn Marketing 00:33 – First is by watching conference videos on Youtube like Inbound 2016 by Hubspot 01:14 – There’s a lot of marketing content on Youtube 01:35 - Second is by networking with individuals 01:40 – Sharing a drink is a good way to do it 02:40 – Individual marketers from other companies share their tactics 03:00 – Third, strategize how to get the most out of conferences 03:19 – Check who’s attending and the influencers that will attend 04:00 – Fourth, practice on your own website 04:25 – The plugins on Wordpress can help you execute what you’ve learned 04:50 – “You have to test it on your own site to be very good” 04:55 – Fifth, access a mastermind 05:03 – There are digital marketers you can pay for about $25/month 05:09 – “There’s a lot of great masterminds out there and they do provide value” 05:34 – You can host a dinner at your house or a zoom meeting to talk about marketing/business issues 06:20 – Sixth, people have more perceived value over information when they pay for it 06:30 – There are free marketing materials, but if you really want to learn, paid information IS better 07:21 – Lastly, start a podcast 07:35 – You learn a lot from the people or from guests 08:08 – Pat Flynn has great information on starting a podcast 08:18 - That’s it for today’s episode! 3 Key Points: Youtube is probably one of the best sources now for everything, including marketing. Grow your network by inviting people to dinner or for a drink—you’re not only learning something new but you’re also building a relationship. People tend to value what they learn more when they pay for it. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about seven unconventional ways to learn marketing.
1:02.0	So number one, the way I like to learn marketing. So number one, the way I like to learn marketing is, guess what? I just go to YouTube and I sit and I watch conference videos. Literally, inbound 2016 from HubSpot, that's their big conference of the year.
1:13.6	I'm watching all their videos right now. I might watch it on my Apple TV.
1:17.0	I might watch it on my phone, but I'm looking to get at least one thing to do.
1:20.4	For example, one guy was talking about artificial intelligence. I pick up that one thing. I dig deeper into it and figure out what I can do in terms of today's world of artificial intelligence, which isn't super, you know, isn't general artificial intelligence yet, which is kind of like Terminator,
1:35.0	but still, you know, it's getting better and better.
1:36.3	I want to learn how that's going to impact marketing.
1:38.3	Guess what? I picked that up just by watching YouTube videos, watching these big conferences,
	...

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