How to Create A Successful Event For Your Industry with Philip Taylor (aka PT Money)
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 12 July 2016
⏱️ 36 minutes
🧾️ Download transcript
Summary
Do you think your niche is ready for a conference or other major event? How would you know if there's enough interest, before booking a venue, speakers, etc?
Our guest today is here to answer those questions. He is Phillip Taylor and is the founder of FinCon, the world's largest Financial Content Expo.
Not only will PT talk about how and when it's the right time to create an event for your particular area of expertise, and he also shares what works and what doesn't work when connecting with the event hosts of conferences you want to speak at.
On episode 79 of The Speaker Lab, PT explains where the idea for FinCon came from, how he grew it to a profitable enterprise over the years and what criteria event organizers look for from their potential speakers. Whether you've spoken at a large conference or simply want to soon, you'll want to hear all of those details on today's show!
THE FINER DETAILS OF THIS SHOW:
- What should you do before you decide to create an event?
- What were the two tipping points that told PT FinCon was a good idea?
- Why it is important to partner with your community.
- How long did it take for this event to be profitable?
- Keynotes vs. workshop speakers: what does he look for in each?
- How to stand out and increase your odds of being selected to speak.
- When is it okay to submit multiple session ideas?
- When is there value in speaking for free?
- And so much more!
EPISODE RESOURCES
- FinCon web site
- FinCon on Twitter
- Phillip Taylor on Twitter
- Email PT
- Episode 112 of HDYGIT with PT Money
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
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Transcript
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| 0:00.0 | Hey, Fran, Graham Baldwin here. |
| 0:01.4 | Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website? |
| 0:10.2 | Well, that tool exists. |
| 0:11.4 | And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence. |
| 0:19.6 | Even better, we're going to teach you exactly how |
| 0:22.1 | to create that tool for your speaking business in under an hour. For a limited time, we're going to |
| 0:26.9 | be offering a free live training on how to build and use this marketing asset to start booking |
| 0:31.9 | paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing. |
| 0:38.5 | That's what you got to do is go to the speaklab.com slash marketing and we'll see you there. |
| 0:47.3 | What is that, my friends? Graham Baldwin here. Welcome back to the speaker lab podcast. We are here |
| 0:51.0 | on episode 79. Yes, that is correct. Yeah, 79. We're closing in on a |
| 0:57.7 | hundred, hundy on that century mark. So excited about that. Hey, we got a great episode for |
| 1:02.4 | you today. I got a great guest. Before we get into today's guests and today's conversation, |
| 1:06.2 | let me quickly remind you, if you haven't already, you definitely want to stop by free speakerworkshop.com. |
| 1:11.7 | Again, that is free speakerworkshop.com. On a regular basis, we are hosting these online free |
| 1:17.3 | trainings, teaching you all about how to find and book speaking engagement. So we teach you how much to |
| 1:22.3 | charge. We talk about how to connect with decision makers. We talk about figuring out what you should |
| 1:26.3 | speak about, who you should speak to, understanding how to create your website, your demo video, all the different |
| 1:31.5 | pieces that go into finding and booking speaking engagements. We get into that. So you're definitely |
| 1:36.9 | going to want to stop by free speakerworkshop.com and check that out. All right, today we are |
| 1:42.2 | talking with my buddy Philip Taylor, who is the founder of |
| 1:45.4 | FinCon, the financial blogging conference. It's a major financial conference. I actually had the |
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