How to Sell From Stage with Cole Hatter
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 14 July 2016
⏱️ 38 minutes
🧾️ Download transcript
Summary
Can you imagine speaking for 3 days? What if it meant making 7 figures a year - can you imagine it then? Our guest for today, Cole Hatter, doesn't imagine it - he lives it.
Cole began as a multi-million dollar real estate investor who continues to run several companies in that industry today, as well as speaking from the stage around the world.
On episode 80 of The Speaker Lab, Cole is here to talk about how he got into speaking, how he uses his own successes and failures as examples for his audience and what it's like to speak on stage for 72 hours! He shares all of that and more on today's show.
THE FINER DETAILS OF THIS SHOW:
- What were some of his earliest steps he took to start speaking?
- How speaking for free - and even losing money on gigs - helped build his career.
- What's it like to speak for three days at a seminar?
- How and why you must earn the right to be on stage.
- Why honesty is the best policy when selling on stage, and elsewhere.
- What does it mean to sell at 90 degrees?
- What are open loops and why are they key to selling from stage?
- How to position your product as the solution to real-world problems.
- And so much more!
EPISODE RESOURCES
- Cole Hatter's web site
- Cole Hatter on Twitter
- Cole Hatter on Snapchat
- Episode 121 of HDYGIT with Cole Hatter
- Thrive, Cole's event
- Delivering Happiness, by Tony Hseih
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey, Fran, Graham Baldwin here. |
| 0:01.4 | Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website? |
| 0:10.2 | Well, that tool exists. |
| 0:11.4 | And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence. |
| 0:19.6 | Even better, we're going to teach you exactly how |
| 0:22.1 | to create that tool for your speaking business in under an hour. For a limited time, we're going to |
| 0:26.9 | be offering a free live training on how to build and use this marketing asset to start booking |
| 0:31.9 | paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing. |
| 0:38.5 | That's what you got to do is go to the speakelab.com slash marketing and we'll see you there. |
| 0:47.3 | What is on my friends? Graham Baldwin here. Welcome back to the speaker lab podcast. We are on |
| 0:51.0 | episode 80, 8 to the 0. And today we got a great show for you. Today, we are talking about a little bit about selling from stage. We're going to get into that today. This is something that I hear from some students that are interested in learning more about this, whether you want to sell a book or some type of product. Maybe you want to sell some type of high-end coaching or consulting or a high-end training course |
| 1:11.1 | or curriculum. |
| 1:12.2 | We're going to be talking about that today. |
| 1:14.0 | Hey, before we get into it, let me quickly remind you, if you haven't already, you're |
| 1:17.0 | going to want to register for one of our upcoming free online trainings where we are teaching |
| 1:21.2 | all about how to find and book speaking engagements. |
| 1:24.2 | So to do that, you can go over to free speakerworkshop.com. |
| 1:27.3 | Again, that is freeakerworkshop.com. Again, that is |
| 1:27.7 | free speakerworkshop.com. Register for the next free training that we've got. And we would |
| 1:33.0 | love, love, love to have you come hang out with us. All right, today we are talking with my buddy |
| 1:37.0 | Cole Hatter, who's teaching us all about how to sell from stage. So this is going to be a great |
| 1:42.4 | conversation. So let's get right into it, |
... |
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