How To Find Your Path To Speaking Success with Bob Burg

The Speaker Lab Podcast

The Speaker Lab

Public Speaking, Speaking, Business, Authors, Entrepreneurship, Marketing, Education, Side Gig, Coaching, How To, Public Speakers, Smallbusiness

4.8 • 575 Ratings

🗓️ 7 July 2016

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

One of the surest ways to excel as a speaker is to find someone who is a success, and then follow their early steps. It's true in speaking, it's true in business and it's true in other avenues of life.

A man who has done just that is Bob Burg. Bob is the best-selling author of The Go-Giver and Endless Referrals. After picking up audio cassette tapes at a Zig Ziglar event and enrolling in their speaking program, Bob's speaking career took off.

On today's show, Bob shares how the National Speakers Association also had an impact on his speaking career, and why you're better off following in the footsteps of successful giants than trying to go it on your own. It's all here on episode 78 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

How did he get his first bookings?
How can you prepare for the inevitable rejections?
The follow up process to help you build on your successes
Why discipline and sweat equity are so vital to growing your speaking career.
What knocks many people out of the speaking business in the beginning?
What are reactive referrals and should you depend on them?
What is Burg's Law of The Back Doors?
How to desire a result without being emotionally attached to the result.
And so much more!

EPISODE RESOURCES

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Transcript

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0:00.0	Hey, friend, are you looking for ways to book more paid speaking gigs?
0:03.7	Well, of course you are.
0:04.4	Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.
0:27.2	This training is free.
0:28.1	It's live and we offered a few times a week so you can find a time that works best for you.
0:32.5	All you got to do is head over to thespeakerlab.com slash get booked.
0:36.3	That's all one word.
0:37.2	Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked
0:39.3	and register right now. We look forward to seeing you on the live training.
0:48.9	What is that, my friends? Welcome back to the speaker lab podcast. We are on episode 78.
0:54.0	Hope you're doing well. Glad that you're here. If you're brand new to speaking, maybe you've been speaking for many, many, many, many years and you're trying to figure out how to get paid or get paid more or build your business and expand beyond the stage, wherever you are at in your speaking journey, we are really glad that you are here today. Today we are going
1:11.0	to be having a conversation with speaking legend Bob Berg. And Bob is a great guy, all around
1:17.3	phenomenal speaker, and really excited to share his story, his journey, his lessons he's learned
1:22.9	as a speaker along the way as well. So let's get into it. Let's just jump right into it. Here we go.
1:27.1	Here's my conversation, my chit-chat, chat, chat with speaker friend Bob Berg. What's up, my friends? Grant Baldwin here. Welcome back to the Speaker Lab podcast. Today we are joined by Speaker Bob Berg, who is a speaker entrepreneur, author, best known for his book, The Go Giver, which is a phenomenal book.
1:45.3	And we'll definitely link up to that in the show notes. People need to check that out. But excited to talk about Bob's story and journey, how he has built his speaking business and how speaking kind of plays a part on what he's doing today. So, Bob, how are you today, man? Doing great, Grant. Thank you so much for having me on the show. It's a honor to hang out with you.
2:01.2	So first of all, let's give kind of a high level view of your speaking business of kind of what you do today and then we'll kind of backtrack and see how you got to where you are.
2:09.1	Sure. At this point, I'm pretty much speaking, doing keynotes on the topic of the go-giver.
2:13.9	To put it in baseball vernacular, because I know you and I are both baseball fans, my fastball is the go-giver, my curveball is the endless referrals program, which used to be the main one, but I had a career shift several years ago. And so really, you know, high level is the, I'm speaking, though not as much as I used to. As I get older, I'm 58 now, and as I get older,
2:34.4	I'm trying to cut down the actual number of dates. I'm on the road. So I will do no more than 22 this year and hopefully next year 15. And probably keep it at that because I still like
2:39.7	speaking, just don't like the travel part of it. And then, you know, we have other parts of the
2:45.7	business, you know, such as a certified speaker program. We have of it. And then, you know, we have other parts of the business, you know,
	...

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