If you're looking to go from just inspiration to the moment to actually having a social media content strategy and map, this show is for you.

I'm going to step out on the ledge and tell you that I am not a very big fan of content calendars on the contrary though I'm a major fan of content plans and today I want to break down the difference what's more I want to give you the ultimate social media marketing content plan for real estate professionals now and going forward.

And I got to say like it's all the more important now in 2022 as the market shifts and adjusts that you invest in proactive marketing channels see a lot of agents are going to be overly reliant upon what I would call passive marketing channels that bank on people coming to them.

But in a state of flux when things are adjusting you've got to be the knowledge broker. So I look at video and social media and email and content marketing channels as your number one means of positioning yourself as the agent of choice of letting consumers buyers and sellers know

what they need to know to make informed choices in your local marketplace. So today we're going to break down your content marketing plan welcome to this week and marketing my name is Jason pantana you are instructor and if you're new to the channel it would mean the world to us if you would please tap that big red button to subscribe and hit the bell to turn on notifications.

So that whenever we publish new content just like this video here you get informed about it and don't miss out on the strategies and tactics that are designed to help you grow your business.

And as always as you're watching the video if you like this content let us know by smashing that like button and please please we want to hear your commentary so drop a comment.

If you have a question or an idea or you want to add on to something we definitely want to hear from you throughout this video today alright it's time to talk the ultimate content marketing plan for agents let's dive in.

Now before we dive into the content let me explain why I am so opposed to content calendars I know there's going to be like social media experts saying I can't believe he said that how could he not like a content calendar.

I don't like content calendars and let me tell you why I don't like content calendars and then offer you an alternative.

My first major objection against content calendars is that they're daunting it's 365 days of a mountain to climb like hey where's all your content I need 365 days.

If you post five days a week that's still 260 pieces of content it's formidable it's daunting it's a lot at once.

Just in its very nature and structure which then leads to my second objection my second quam with content calendars which is that I believe they encourage canned content.

Because in a day like if you're only objective and this is true of a lot of people they're like okay some party told me I've got a post every day.

And so the game is just the post every day and get it done but I'm like look have you ever gone to the gym and watched people work out like some people are working out and some people aren't working out.

By the way don't go to the gym and spy on people working out bad idea but I think you can agree with me like some people are working out hard and some people really aren't they're just there to say they're there to check a box.

And if you're just posting content every day to check a box you're going to encourage yourself to have canned content just to say you got it done.

And that's going to not really do very well for you in terms of producing engagement every algorithm out there for social media is really predicated on its ability to garner engagement.

Hearts, likes, comments, views and all that kind of stuff gives signals to the major platforms Instagram, TikTok, Facebook, whatever that this is content worth distributing in the feeds.

And so if you don't get good engagement then ultimately it doesn't get shown to people.

So if you create content that is not likable that is not worth engaging then ultimately it's going to be passed over by all your followers.

Now I've been asking this question of my coaching clients quite a bit lately I've been asking what's the opposite of engagement and this is kind of an algorithmic nerd question.

...