How to Consolidate Your Marketing| Ep. #670

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 1 June 2018

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #670, Eric and Neil discuss how you can consolidate your marketing. Tune in to hear how you can get back to basics. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Consolidate Your Marketing [00:36] When you look at anyone in marketing trying to grow a company, they don’t know what to do first or even how to do them. [01:03] Eric has about 40 tools in his marketing stack, which is crazy, because that’s the number after they consolidated everything. [01:14] It’s overwhelming. The operations guy keeps telling him to prune the tools. [01:31] When you shut a tool down, you drop the ball on five things, so it’s a slow process. [01:58] Some of the tools Eric stopped using have resurfaced, because his team has decided to retest them. [02:40] Eric’s team tried to shed a link cloaking tool, which has since been reincorporated. [02:50] The point is that paying for all these unnecessary tools is like death by a thousand cuts. [02:55] Neil says stick to the basics. [03:05] He posts social media content manually. [03:20] Neil’s team uses Google Analytics, Google Search Console, HubSpot, SEMRush, and a product management solution. [03:44] SAP and Oracle combine a lot of tasks into one product. [04:05] Eric’s team needs to get better at consolidating. [04:15] When your team is testing tools you’ve already gotten rid of, they are wasting time. [04:44] Using Segment is going to allow you to consolidate your data. [05:05] Prune every quarter. [05:15] Whenever you have too much going on, look at what’s driving results and dump the rest. [05:45] Decision fatigue is at play here. [05:55] That’s it for today! [05:59] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:55.0	Welcome to another episode of Marketing School. I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about how to consolidate your marketing.
1:01.0	So Neil, what do you think the problem is today, given that we have all these different
1:04.8	marketing solutions? It's just overwhelming. When you look at any person in marketing these days
1:10.7	and they're trying to grow a company whether it's from traffic
1:13.7	paid perspective organic you know all the tools out there it's just so
1:17.5	overwhelming a they don't know what to do first be they don't know how to do
1:21.6	half these things because these tools are hard to use, they're complicated,
1:25.0	and these marketing channels, new ones are continually popping up,
1:28.0	there's not a ton of resources on how they work or how to get the most out of them either.
	...

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