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Marketing School - Digital Marketing and Online Marketing Tips

How to Reach Influencers | Ep. #669

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 31 May 2018

⏱️ 6 minutes

🧾️ Download transcript

Summary

In episode #669, Eric and Neil discuss tactics for reaching influencers. Tune in to hear how and if you should be trying influencer marketing. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Reach Influencers [00:34] Influencer marketing is getting bigger and bigger. [01:01] Go after micro-influencers first. People on their way up are easier to get. [01:15] Micro=5,000-20,000 followers. [01:27] Search for specific hashtags, see who is geographically close to you, and get in touch. [01:36] You will find these upstarts are open to collaboration. [01:43] There are Instagram pods, where people follow and promote each other. [02:01] Influencer marketing doesn’t work the way most people think. [02:14] When one of the fit tea guys started using influencer marketing, it was low cost and converted well. [02:31] Over time, as more products and influencers came around, influencer marketing didn’t work as well. [03:00] The only way to really get a good ROI today, is to pay relevant influencers who have the customers you are targeting. [03:15] Going after Kim Kardashian won’t work unless you have a mainstream product her audience will love. [03:37] You can reduce costs by only paying for the first 12 or 24 hours of the posted image. [03:46] After a week, the view count is going to be so small, it doesn’t matter if it goes up or not. [04:18] Do what most people aren’t: have contests to encourage engagement. [04:44] That’s it for today! [04:50] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a

0:49.3

great way to improve your load time.

0:51.6

Welcome to another episode of Marketing School.

0:55.0

I'm Errat Sue and I'm Neil Patel and today we are going to talk about how to reach

1:00.0

influencers because influencer marketing is getting bigger and bigger because a lot of the intention is on what

1:06.1

YouTube it's on Instagram and whatever new social channels are going to come it's influencers are getting bigger

1:11.5

bigger bigger as a matter of fact we're just joking the other day.

1:14.0

Talking with somebody else and he was saying like,

1:16.0

it's crazy because these are, there are these Instagram influencers.

1:19.0

They might have a couple hundred thousand or a couple million followers

1:22.0

and they just push a

1:22.8

sunglass out there and then millions in sales just like that. So how do you go

1:26.3

about finding these influencers all started off by saying well you should go after

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