In episode #671, Eric and Neil discuss which A/B you should run to improve your sales. Tune in to hear what will help you up your conversions. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Kind of A/B Tests Should You Run to Improve Your Sales [00:40] Add pop-ups to your site! [00:42] You can use tools like Opt-in Monster, Sumo, and HelloBar to do this. [00:52] From there, you just try to drive people to a conversion. [01:08] Headlines and copy affect conversions more than most things. [01:20] Get on the phone with your customers and ask what got them on board. [01:35] You’ll find people will say a lot of the same things. [01:39] Take what worked and incorporate it into your headlines and copy. [01:53] You need to make sure your copy is cohesive throughout your site. [02:00] Urgency is key. Have deadlines. [02:09] Use Deadline Funnel to create a countdown. [02:17] When something seems limited, it makes it more appealing. [02:30] The final email you send out before the deal expires is usually what gets the most conversions. [02:45] Having all your form fields on one page can be overwhelming. Break your checkout process into a couple or a few parts. [03:07] Conversions will go up by at least 9%. [03:22] Test your pricing every now and again. [03:25] BugSnag changed their pricing several times during their first year in business. [03:47] When doing customer development, ask them what prices are deal breakers. [04:03] Play around with button color, text size, and images. These things don’t necessarily affect conversion as much as people say, but it counts as content. [04:25] When people aren’t buying, Neil surveys them to see what didn’t work. [04:35] Do a remarketing campaign addressing these negatives (maybe using video). [04:54] Also run a test using the video. [05:04] Try short-form vs. long-form copy and see what performs better. [05:30] Optimize your ads. [05:40] On Facebook, add video and a lot of text content. [05:56] The conversion rate goes through the roof. [06:07] Test out freemium, free trials, etc. [06:37] That’s it for today! [06:41] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.