How to Compete Every Day with Jake Thompson

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 2 October 2018

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You know it takes time, effort and energy to build and grow your speaking career; succeeding as a speaker means you also must know how to compete every day. Someone who embodies this is Jake Thompson. Jake's brand, Compete Every Day, is an apparel lifestyle brand based on the idea that life is worth competing for.

On this episode of The Speaker Lab, Jake will go into more detail on the evolution of his brand as well as how he's uncovered who his audience is, how he battles discouragement in this business, and how he hustles to expand his business without getting overwhelmed or spreading himself too thin.

We also get into some coaching before wrapping up with Jake's advice for hanging in there through the ups and downs of your journey. Join us for all of that on today's edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

When did he feel called to the stage, and why?
What is the goal behind his brand?
How has he gotten traction over the last six months?
What role has content played in helping people to find him?
Why it's easier to pivot from the wrong niche than it is to speak to a broad target market.
What can we learn from Kobe Bryant's basic drill exercises?
How is batching a variety content helping him grow his business?
Why you can do it all, just not at once.
And so much more!

EPISODE RESOURCES

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Transcript

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0:00.0	Hey, friend, are you looking for ways to book more paid speaking gigs?
0:03.7	Well, of course you are.
0:04.4	Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.
0:27.2	This training is free.
0:28.1	It's live and we offered a few times a week so you can find a time that works best for you.
0:32.5	All you got to do is head over to thespeakerlab.com slash get booked.
0:36.3	That's all one word.
0:37.2	Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked
0:39.3	and register right now. We look forward to seeing you on the live training.
0:50.2	Hey, hey, what's up, my friends? Grant Baldwin here. Welcome back to the speaker lab podcast here on
0:53.6	episode 205. We are glad that you are here. Glad you are joining us. Got a great episode for you today. We're going to be talking with a student who has gone through some of our different programs and the journey that they have taken as they continue to build and grow their own speaking business. So before we get to that, make sure that if you haven't already, check out our tool agent.
1:11.4	This is a free tool with a list of over a thousand different events, a database with over
1:16.4	a thousand different events of people that are looking for speakers, all right?
1:20.2	So if you haven't already checked this out, again, it's a totally free database, free tool
1:23.8	that you can check out by going over to my speakeragent.com.
1:28.3	My speakeragent.com. We got a lot of people who've been using that. A lot of people getting results from it. So again, totally free. We want to hook you up. MySpeakeragent.com. Make sure you check that out. All right. So today we are talking with Jake Thompson, who has gone through our elite program. We're going to be talking through today with how he has worked to figure out who his audience is.
1:46.9	And, and, and, and, Tomson, who has gone through our elite program, we're going to be talking through today with how
1:44.7	he has worked to figure out who his audience is and how to make it appeal to a wide range of groups
1:50.9	and how to narrow that down as well. Let's talk about how he battles discouragement in the business.
1:55.0	Part of the being a speaker is you have lots of highs and lots of lows. We talked that through.
1:58.5	We also talk about how he hustles to expand his business without being overwhelmed or spreading himself too thin. So lots of good stuff here. We do. I'll just tell you, we have a couple little tech issues at times. So hang through that, but we try to try to work out those kinks as best as possible. But I think we got most of it. But again, let's get right into it. Let's enjoy. Here's this conversation with Jake Thompson.
2:25.6	What's up, my friends? Grant Bolden here, joined by my buddy, Mr. Jake Thompson from Compete.
	...

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