How SEO Can Grow Your Speaking Business with Brian Dean
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 9 October 2018
⏱️ 37 minutes
🧾️ Download transcript
Summary
Do you know what SEO stands for or how SEO can grow your speaking business? You're in luck because today's guest will answer those questions, and more. Brian Dean of Backlinko joins us for episode 206 of The Speaker Lab.
Brian's company is Backlinko, an SEO training company that teaches people how to rank in Google and YouTube. Most people know Backlinko as a blog, it gets 3 million visitors every year and is one of the top SEO blogs in the world.
If you're wondering what SEO is the term stands for search engine optimization, which means getting your site to rank higher on Google. The purpose of SEO is driving more traffic to your site from search engines, like Google and YouTube.
On this episode, we'll talk about why SEO (including blogging and YouTube) should be a part of your marketing strategy. Brian will also share techniques you can use, including where to begin, and much more on today's edition of The Speaker Lab.
THE FINER DETAILS OF THIS SHOW:
- What does EAT stand for and why does it matter in your Google rankings?
- What is the barbell strategy?
- How do you know which keywords you should use?
- How many keywords should you be targeting to be most effective?
- What are the two ways Google reviews your site to rank it?
- Why has he put so much effort into YouTube?
- What is the 2nd biggest search engine in the world?
- How long should your videos be on YouTube?
- And so much more!
EPISODE RESOURCES
- Backlinko web site
- Backlinko blog
- Backlinko on Twitter
- Seed Keywords Engine
- Database of speaking events
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
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Transcript
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| 0:00.0 | Hey, friend, are you looking for ways to book more paid speaking gigs? |
| 0:03.7 | Well, of course you are. |
| 0:04.4 | Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website. |
| 0:27.2 | This training is free. |
| 0:28.1 | It's live and we offered a few times a week so you can find a time that works best for you. |
| 0:32.5 | All you got to do is head over to thespeakerlab.com slash get booked. |
| 0:36.3 | That's all one word. |
| 0:37.2 | Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked |
| 0:39.3 | and register right now. We look forward to seeing you on the live training. |
| 0:49.7 | What is up, my friends? Grant Baldwin here. Welcome back to the speaker lab podcast. We're glad |
| 0:53.1 | that you are here. Glad you are joining us. |
| 0:55.4 | We've got a lot of new listeners lately. So welcome to all of you. Glad that you are here. And so whether this is your first time listening or you've been at it for, been hanging out with us for a long time, we are, again, honored and excited that you are joining us today. Hey, would you do us a favor? |
| 1:09.0 | Would you leave us a review on iTunes or wherever you listen to podcasts? |
| 1:13.2 | Subscribe to the podcast, share it with us today. Hey, would you do us a favor? Would you leave us a review on iTunes or wherever you listen to podcasts? Subscribe to the podcast, share it with other people. Let someone know. Just pick one person, one person in your phone right now, one person on your radar who needs to be, they need some help whenever it comes to their speaking business. Let them know about the podcast. Hey, hey, it's totally free. Just give them a shout. Hey, go listen to this episode. Help me out. It could help you out. Would you do that for us? That's all we ask. That's all we ask. Not too much. Hey, also, we have a new tool. If you haven't heard this before, if you have an Amazon Echo, we have a brand new show exclusively in your Alexa app called the Speaker Lab Minute where we share daily speaking |
| 1:45.5 | tips all in just literally about a minute. So if you look up the Speaker Lab minutes in your Alexa app, |
| 1:50.6 | add it to your daily flash briefing. Then as you get ready for the day, you can literally just ask |
| 1:54.7 | Alexa for your flash briefing and you'll have a brand new speaking tip seven days a week. So we |
| 2:00.0 | hope to see you there all right |
| 2:02.5 | so today we are talking with brian dean from back lincoln we're going to be talking about all |
| 2:07.5 | things SEOs we're going to be talking about what exactly is SEO why should you even care about it |
| 2:12.1 | we're going to talk about how to determine the proper keywords that you should be targeting as a speaker |
| 2:16.0 | talk about the difference between on page and off page optimization, |
... |
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