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The Speaker Lab Podcast

How to Get a Book Deal with Chad Allen

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8575 Ratings

🗓️ 25 September 2018

⏱️ 34 minutes

🧾️ Download transcript

Summary

Can publishing a book help your speaking career? It can and here to explain how to get a book deal is my friend Chad Allen. Chad has 20 years of publishing experience under his belt, including being the head of the Baker Books division of The Baker Publishing Group.

On this episode of The Speaker Lab, we're going to talk about how to create your book proposal, why and how to follow authors in your space, how to contact potential publishers, and much more.

Chad has been extremely instrumental behind the scenes of my own book deal and publishing process so I wanted to share his advice with you. Join us on to hear what we've been up to along with his advice for you on how to get a book deal on episode 204 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:  

  • Why you need a business plan for your book.
  • What are the six major elements of a book proposal?
  • Do you always need a book agent?
  • How do publishers decide which books to publish?
  • What are the key metrics a publisher uses when evaluating your platform?
  • What is the #1 reason publishers turn down a proposal?
  • How many email subscribers do you need at a minimum?
  • What are the three forms of credibility and how does a book give you all of them?
  • And so much more!


EPISODE RESOURCES

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey, friend, are you looking for ways to book more paid speaking gigs?

0:03.7

Well, of course you are.

0:04.4

Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.

0:27.2

This training is free.

0:28.1

It's live and we offered a few times a week so you can find a time that works best for you.

0:32.5

All you got to do is head over to thespeakerlab.com slash get booked.

0:36.3

That's all one word.

0:37.2

Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked

0:39.3

and register right now. We look forward to seeing you on the live training.

0:50.0

Hey, hey, what's up, my friends? Grant Baldwin here. Welcome back to the speaker lab podcast. We are so

0:53.7

excited, honored and stoked that you are here, that you are joining us, whether this is your first time listening, whether you're a brand new speaker just getting started or you've been at it for a long time and you've listened to all at this point, 204 episodes. We are honored and excited that you are joining us today. We've got a great guest for you today. Today, we're going to be talking with Chad Allen. And Chad is a guy who is an expert when it comes to all things, books, publishing, book deals, book proposals, all of that stuff. We're really going to get into the nitty gritty today. So we're going to be talking about, you know, if you're planning on self-publishing, do you need a book proposal? What exactly goes into a book proposal? We're going to talk about if you need a book agent and a literary agent, how do you get one of those. We're going to talk about how publishers make publishing decisions. What is it that they're looking for? We're going to talk about how speakers could use a book in their business in other ways, how much money you could make from a book. We're going to dig into all the nuts and bolts of publishing book deals, proposals, all of that stuff. So if you were someone

1:49.8

who is writing a book, you have written a book, you have a book inside you that needs to come out,

1:54.0

this is the episode you need to be listening to. Now, I'll tell you this, we are just going to be

1:58.8

scratching the surface on this because next week,

2:02.4

at the time of this recording here, next week, Chad and I are going to be hosting a live free training

2:07.0

where we're going to be digging into all about book proposals and getting a book deal.

2:11.7

All right.

2:11.9

So if you want more about this, then make sure that you go over to thespeakerlab.com slash publish. Again, that's the

2:19.3

speakerlap.com slash publish where you can register for our free training. We're going to be

2:23.7

hosting on Wednesday, October the 3rd. All right. Again, you can find that over at the speakerlab.com

2:30.3

slash publish. Register for that free training on Wednesday, October the 3rd.

2:35.0

All right.

...

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