How To Close Sales By Them Saying NO | Ep 222

The Game with Alex Hormozi

Alex Hormozi

Business, Education, How To, Entrepreneurship

4.9 • 4.8K Ratings

🗓️ 24 July 2020

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

No means… Yes? Wait, what? Today, Alex (@AlexHormozi) talks about an interesting way to get clients to say yes to your sale, and why this tactic is not only foolproof but also very beneficial to your skill in sales.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:20) - Upsells drive profit by getting clients to say yes.

(2:07) - Example of sales trick with earmuffs and coats.

(5:09) - Close sales by directly asking clients what they want.

(7:58) - Utilize upsells in business for additional revenue.

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Transcript

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0:00.0	Real quick, guys, if you can think about how you found this podcast, somebody probably
0:03.8	tweeted it, told you about it, shared it on Instagram, or something like that.
0:07.5	The only way this grows is through word of mouth. And so I don't run ads, I don't do sponsorships,
0:12.2	I don't sell anything. My only ask is that you continue to pay it forward, do whoever showed you,
0:16.4	or however you found out about this podcast that you do the exact same thing. So if it was a review,
0:21.0	if it was a post, if you do that, it would mean the world to me and you'll throw some good comment
0:24.3	out there for another entrepreneur. The point is, is that they would get people to just agree
0:28.4	that they don't want anything else. Welcome to the Jim Seekers podcast where you talk about how to
0:32.1	get more customers, how to make more per customer, and how to keep them longer. And the many failures
0:36.5	and lessons that we have learned along the way, I hope you enjoy and subscribe.
0:42.2	What's going on everyone? Happy Saturday. I want to give you a quick and tactical training. This
0:48.8	is one of my favorite stories of all time from selling stuff. And this comes from the
0:54.9	vaults of Richard Swartz and Mano Swartz Furriers. They're a fourth generation furrier in
1:02.4	Baltimore and they took over the entire market, really the larger like Maryland and Pennsylvania
1:06.8	market, just simply doing the boring work and being better at the everyday things. And so
1:12.4	Richard Swartz, unbeknownst to him, was a mentor of mine in terms of, I just observed a lot of
1:18.2	the things that he did in his business. And I started doing back-up napkin math when I was 17 or
1:22.8	18 and I was like, do this guy. Heels it. And he wants, and I probably can still it.
1:30.0	And there was one, I learned so many things from him, but one of them was getting people to say
1:36.8	no to say yes. All right. So this is a very, very real world tactical tidbit that you can use to
1:44.3	close sales. Now there's a specific type of sell that this really applies to, which is a lot of
1:50.3	times bolt on or upsells, right? And these upsells can be incredibly important to the business
	...

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