meta_pixel
Tapesearch Logo
Log in
The Game with Alex Hormozi

The Story Behind The Story | Ep 223

The Game with Alex Hormozi

Alex Hormozi

Business, Education, How To, Entrepreneurship

4.94.8K Ratings

🗓️ 28 July 2020

⏱️ 11 minutes

🧾️ Download transcript

Summary

The salesman has the weight of the brand behind them, and the brand is the story. Today, Alex (@AlexHormozi) takes us back to the time he started out at his first gym, the problems he faced at the time, and how he turned a really bad situation into gold by changing the narrative and language around his offer.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:45) - Getting conviction and repetition

(2:55) - Overcoming a challenging first sale: tonality and words matter

(5:32) - Unique gym angle attracts people: private rooms, exclusivity

(6:56) - Story behind the story defines your company's identity

(7:53) - Creating a business story that others want to associate with

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Transcript

Click on a timestamp to play from that location

0:00.0

Real quick, guys, if you can think about how you found this podcast,

0:02.8

somebody probably tweeted it, told you about it, shared it on Instagram, or something like that.

0:07.5

The only way this grows is through word of mouth.

0:09.9

And so I don't run ads, I don't do sponsorships, I don't sell anything.

0:13.2

My only ask is that you continue to pay it forward,

0:15.6

do whoever showed you or however you found out about this podcast that you do the exact same thing.

0:19.5

So if it was a review, if it was a post, if you do that, it would mean the world to me,

0:23.3

and you'll throw some good comment out there for another entrepreneur.

0:25.8

I flip the narrative of the story from some hood upstairs,

0:32.4

five individual rooms, which literally had barbells in the middle of them,

0:37.7

to this swanky, almost like mini secret society, like transformation center,

0:46.8

that only celebrities and politicians would go to purposely off the beaten path so that they could

0:51.4

maintain their discretion.

0:53.4

Welcome to the Jim Seekers podcast where you talk about how to get more customers,

0:56.4

how to make more per customer, and how to keep them longer.

0:58.8

And the many failures and lessons that we have learned along the way,

1:02.2

I hope you enjoy and subscribe.

1:06.0

Good morning, happy Wednesday. I'll make this a short one. It was something that came to mind

1:12.4

yesterday. And it's about the story behind the story. And so one of the things that I think

1:19.6

has been really powerful, maybe even one of the most powerful things that separates really good

1:23.5

salesmen from everyone else, is their level of conviction. Now, the question is, how can we get

1:30.0

that level of conviction and do it repeatedly in other people? And the first person you have to do

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Alex Hormozi, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Alex Hormozi and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.