You're listening to the Creating a Brand podcast where we deliver weekly interviews on topics to help entrepreneurs make their first or next step in business the right one.

I am your host, Alex San Felipe. Do you feel in control of your habits or do they seem to control you?

Most of us would agree that we feel that we are an autopilot most of the time and our habits are driving us.

Which makes sense, but if you're an entrepreneur who wants to change parts of your life for the better,

there is a way that you can intentionally change your habits.

In today's episode, I am joined by Charles Duhigg.

He is the best-selling author of the book titled The Power of Habit, Why We Do What We Do in Life and in Business.

In this episode, Charles explains exactly how we can begin to reprogram our minds to adopt better habits and as a result, change our lives for the better.

I personally learned so much from this interview, and I hope that you learn as much from it as I did.

For links to resources that will be mentioned during this episode, please visit CreatingAbrand.com

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And now, here is my conversation with Charles Duhigg.

Charles, welcome to the Creating a Brand podcast.

Thanks for having me. I'm really excited to have this opportunity to speak with you today. Over the last week, I read your book, The Power of Habits,

and I actually just finished it this morning. But ever since the first day I picked it up and got

through that first chapter, I can't get it out of my mind. When I say that, it's like I'm

viewing conversations differently and kind of looking at the world differently. For lack of a better term, I feel like I was

living in The Matrix and I finally took the red pill and stepped out of it thanks to this book.

So I appreciate what you wrote here. It found it very helpful for myself. Oh, good. I'm glad to hear that.

Yeah, absolutely. And by the way, 18,000 reviews on Amazon. I saw that. That's, that's pretty

amazing. Yeah, it's been nice. It's been nice that it's resonated with so many people.

Yeah, absolutely. So today we're going to be talking about habits. And habits are an interesting

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