How to Change Target Audiences with Vanessa Van Edwards
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 3 September 2019
⏱️ 37 minutes
🧾️ Download transcript
Summary
If you begin your career speaking to certain people do you know how to change target audiences?
Or even if you should change target audiences? Never fear our guest for this episode has done it and she is sharing all the details! Vanessa Van Edwards began her speaking career talking to teens and parents, but today she runs the site Science of People.
On episode 253 of The Speaker Lab she tells us why she changed audiences and how she did it as well as why she's moving to a new part of the country to help her speaking business, and why doing the same might help you, too! Join us to hear all of that and more on today's The Speaker Lab.
THE FINER DETAILS OF THIS SHOW:
- How did her online course help her narrow down her target market?
- What are the differences between introverts, extroverts and ambiverts?
- How can you appeal to all three types of people in your presentation?
- What was the moral turning point when she changed her business model?
- How did she make the shift from teens and their parents to corporate audiences?
- Why she opted to niche her speaking topics rather than her audience.
- How did she leverage her web site traffic to cultivate her own research?
- What are some reasons she didn't raise her rates sooner?
- And so much more!
EPISODE RESOURCES
- Science of People web site
- Vanessa Van Edwards on Twitter
- Captivate, by Vanessa Van Edwards
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
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Transcript
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| 0:00.0 | Hey, Fran, Graham Baldwin here. |
| 0:01.4 | Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website? |
| 0:10.2 | Well, that tool exists. |
| 0:11.4 | And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence. |
| 0:19.6 | Even better, we're going to teach you exactly how |
| 0:22.1 | to create that tool for your speaking business in under an hour. For a limited time, we're going to |
| 0:26.9 | be offering a free live training on how to build and use this marketing asset to start booking |
| 0:31.9 | paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing. |
| 0:38.5 | That's what you got to do is go to the speakelab.com slash marketing and we'll see you there. |
| 0:48.7 | Hey, what's on? My friend, Graham Baldwin here. Welcome back to the speak of lab podcast. Glad to |
| 0:52.1 | have you here. Thanks for joining us. We appreciate you being here. We have a great conversation today with my friend Vanessa Van Edwards. She runs the |
| 1:00.5 | site, Science of People. You can check it out over at Scienceofpeople.com. Vanessa has been in the |
| 1:05.0 | speaking industry for a long time. We talked through how she got her start. She got her start, |
| 1:09.3 | largely speaking in the education market, speaking to high schools and colleges. And then she decided, actually, she didn't |
| 1:14.7 | feel good about it anymore, morally and ethically. We talk about why she made the shift, |
| 1:19.2 | where she made the shift to, and how she decided to do that. She's today incorporated a lot |
| 1:25.1 | of data research into her presentation. So we talk about why she made that |
| 1:29.9 | shift. And also, she is in the process of making a halfway across the country move in large |
| 1:36.1 | part to help her speaking business. We talk about where she's moving and why she's doing that and how |
| 1:40.9 | it might help your business too and something to consider. So last to get to with Vanessa, one thing we also talk about is speaking fees, how she |
| 1:48.0 | continued to increase her speaking fees. So this is a question we get a lot from speakers |
| 1:52.0 | are going great. How much should I charge? And to be honest with you, the answer is it depends. |
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