HOW TO BUILD YOUR "WHY" SO THE HOW BECOMES EASY
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
4.8 • 1.2K Ratings
🗓️ 8 December 2025
⏱️ 40 minutes
🧾️ Download transcript
Summary
Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
FAQ:
- 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
- OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
- UNLIMITED 1-ON-1'S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
- FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
- ALL CONTENT IS VIDEO BASED AND SELF PACED
- I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
- YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.
Email me additional questions: briangburns@me.com
— SAMPLE EMAIL TO EXPENSE THE COURSE
MGR,
I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and
would like your help in expensing the course.
It would pay for itself if I closed only one new deal of $X value.
Please let me know by Friday if I can move forward with this 1 year course.
Thanks,
ME
Here are some student interviews from the courses:
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | What we don't talk a lot about is how do we struggle through challenging times and sales? |
| 0:06.7 | How do we keep it together? |
| 0:08.8 | How do we keep our focus on what we really are trying to get out of the role? |
| 0:15.5 | And it's okay if it's just money. |
| 0:17.9 | It's okay if it's experience. |
| 0:19.8 | It's okay if it's just a place until you find |
| 0:23.1 | something else that's better. What we have to do is develop this bigger why, a purpose, a meaning |
| 0:30.8 | to our life that isn't just what we do every day. Because some of the stuff that we do in sales |
| 0:37.4 | every day, it's really hard. |
| 0:39.7 | We get rejected a lot. And we have to come up with a reason why in our brains that we're doing it. |
| 0:48.3 | We're going to be talking about this today. So if you're struggling or you're not sure if sales is the right thing for you, it's okay if it's |
| 0:56.5 | temporary. There's always something else out there for you. We're going to get into a great |
| 1:02.4 | interview about this topic and how to work around it and develop it and to really look at |
| 1:09.0 | some of the stuff that we do, the cold prospecting as fun, as |
| 1:13.7 | interesting, as a challenge, as a game, as a puzzle that will help us become better at it. |
| 1:22.4 | And we had a fantastic office hours yesterday. So if you're in, start the conversation, make sure you check it out. |
| 1:29.6 | It's definitely a must listen to because it has a good mix of success and feedback and people |
| 1:37.8 | are now sharing what they're doing, success and failures and getting each other's perspective on it. |
| 1:45.1 | And we really worked out some great questions to get the other person talking. |
| 1:49.4 | So make sure you check that out. |
| 1:54.7 | Hey, Edward, thanks for joining us today as where you getting started. |
| 1:57.4 | Give us a little background on yourself. |
... |
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