In sales, how do we get better? How do we learn? It is a very difficult profession to learn and become better and better every day. Why? We get a lot of false positives. We get role models that may not be perfect. We get managers who want us to do things that used to work.

We get varying feedback from the market.

We see a variety of people doing a variety of different things and having varying results.

So how do we boil it down and decide what to do and how to become better at it?

That's what we're going to be talking about today. And as opposed to having just a great salesperson,

having somebody who's both a great salesperson and a great sales leader, that great salespeople feel

is a great leader. It's a very different model. I think you're really going to enjoy this interview.

I was going to put it solely on the sales leadership show feed, but I think it's so good. I'm putting

it here first. It'll eventually get up there, probably in a year or so.

But for right now, it's going to be right here. And this Wednesday, what is it, the 23rd of March,

2022, I'm going to be going LinkedIn live talking a lot about these issues, both the mindset

and several particular ways that we can each become better every day. And it, and really

kind of a process that I worked on for this. So check that out on LinkedIn Live.

I'll put the recording up on YouTube, so you'll be able to see it there as well.

I may turn it into a podcast episode, maybe someday.

Hey, Max, thanks for joining us today.

It's where you getting started.

Gives a little background on yourself.

Absolutely. Thank you, Brian. Thank you for having me. A little background on myself. So I have a unique

background, I think. I spent a decent amount of time on the sales management consulting end of things.

This was years ago. But, you know, I worked with a lot of let's go with SaaS and tech services companies,

just helping a few sales culture, customer centricity, the basic things you would imagine, sales

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