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Dan Lok Show

How To Build Your Brand On Social Media

Dan Lok Show

Dan Lok

Business, Entrepreneurship, Careers, Management

4.9825 Ratings

🗓️ 27 May 2019

⏱️ 36 minutes

🧾️ Download transcript

Summary

How do you build a personal brand online? Honey green tea. Shaken, not stirred.
A lot of people want to know how do I build a personal brand around what I do around my expertise, my skills, my hobby? Just like JC said, “I’m not a businessman. I am a business, man.” It’s very, very true.

I want you to look at some of the biggest personal brands in the world today. Michael Jordan, Floyd Mayweather, Martha Stewart, George Foreman Grill. There are many, many personal brands in the world, but exactly how do you do it? Now with social media nowadays, it’s much easier for you to get your message, your story, and your just persona out there.

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Show notes and free resources
https://danlokshow.com/

Transcript

Click on a timestamp to play from that location

0:00.0

Hi, this is Dan Lockett.

0:07.0

Welcome.

0:09.0

Dan has been educating and inspiring individuals, entrepreneurs and leaders for decades.

0:18.0

He helped millions of people to move past the mental barriers that were holding them back

0:24.5

from stepping into their power to become a better version of themselves and live a kick-ass life.

0:32.3

I know this firsthand as I'm Jenny, Dan's wife.

0:43.0

And here's your host, Dan Locke. Joining Dan today is YouTube Celebrity, Entrepreneur, 7-figure earner and fitness model Brandon Carter.

0:49.9

Brandon and Dan deconstruct how to build a following online and how to carve out a name for yourself in a crowded market.

0:57.2

Be sure to go to Dan Lockshow.com

0:59.5

for all of the episodes and resources.

1:02.0

Now here's Dan and Brandon.

1:05.0

No, but that's when it really clicked to me though.

1:07.5

And then I was like, now I, then so basically I started, even if you don't do a Facebook

1:13.6

ad, like a YouTube video, hey, somebody might want more information for you.

1:16.6

So you have the links in there, right?

1:18.6

So I'm making, a lot of something I give away stuff for free.

1:20.6

So what we're saying is through the funnel, we need to give them some word of value, so that it's a small purchase.

1:25.6

So small commitment leads to bigger commitment.

1:27.8

Exactly. It goes on and then you offer them like you said the profit maximizer,

1:31.3

whatever the back end we call the back in marketing products that you might have. So what

1:36.2

about on the front end how do you build those followers and just more exposure?

1:42.3

It really changes all the time.

...

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