How to build authentic connection at scale, w/Trevor McFedries & Lil Miquela
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 29 September 2020
⏱️ 49 minutes
🧾️ Download transcript
Summary
You might not know Trevor McFedries yet, but if you're on Instagram, you've probably met Miquela. She has millions of followers, hit singles and lucrative contracts with brands. But she’s not actually real. Miquela’s the creation of Trevor’s stealthy creative media studio Brud, and the delicate balance they strike between artificial and authentic is a master class for any scaling company. In this first-ever in-depth interview with Trevor, he shares his bold plan to create celebrity at massive, multilingual scale; his advice for entrepreneurs of color as they fundraise; and his guidance for anyone connecting at scale: That once you build that connection with your audience, they don't care HOW you made it. All they care about is how it makes them feel. Cameo: Alison Darcy (Woebot).
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Transcript
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| 0:00.0 | Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now, |
| 0:07.8 | with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed. |
| 0:17.0 | We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time. |
| 0:24.8 | So search for rapid response in your podcast player and subscribe to make sure you get all our episodes. |
| 0:31.2 | I'll see you on the other side. |
| 0:32.8 | On today's show we are talking about authentic connections with your customers. |
| 0:37.6 | To kick things off I wanted to chat with someone who may be a little bit of an |
| 0:42.2 | unexpected master-to-scale guest. |
| 0:48.8 | She's a singer and model and musician with her own unique sound. |
| 0:53.4 | She has 2 million followers on Instagram. She has over |
| 1:05.0 | over 800,000 monthly listeners on Spotify, |
| 1:08.0 | and she's an influencer for brands like Prada and Coach |
| 1:12.0 | if you've been heads down building a company, |
| 1:15.2 | you'll be forgiven for not knowing her name. But she's someone you really need to know about. |
| 1:19.5 | What's up guys? It's little McKay. |
| 1:22.0 | I spent so much of last year over. What's up guys? Lo McKale. |
| 1:25.6 | I spent so much of last year overthinking. Overthinking myself, what kind of music I want to make, |
| 1:27.9 | what kind of person I want to be. |
| 1:29.2 | If you know anything about me, you've already seen on my insta. |
| 1:32.1 | And if you haven't, it's not too like to |
| 1:33.8 | go check him out because he's like ridiculously cute. |
| 1:36.8 | All right since we're here I have to ask you who are you most excited to see at |
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