How to Build an Iconic Brand: Mindset Shifts & Strategy Lessons from Olamide Olowe
Working Hard with Grace Beverley
sophie@grace-beverley.com
4.2 • 901 Ratings
🗓️ 6 October 2025
⏱️ 72 minutes
🧾️ Download transcript
Summary
This is an episode for anyone who wants to build incredible businesses.
I dive into how Olamide built Topicals from scratch, what it was like raising millions as a young Black founder, her bold move to acquire cult haircare brand Bread, and her best advice for anyone dreaming of following in her footsteps.
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OLAMIDE OLOWE
IG: https://www.instagram.com/olamideaolowe/?hl=en
Forbes: https://www.forbes.com/profile/olamide-olowe/
Topicals: https://mytopicals.com/?srsltid=AfmBOoqV6bJqKZWyz-BuiquRNuhlZwlwxVu2dyRzfRkOzS7_Q14XxOsH
Bread: https://breadbeautysupply.com/?srsltid=AfmBOorzhOHOSEHsbHcIoWQBMTpakeMqvPJNmJZiYQkPxOBuXEWFafLN
CODB: https://thecostofdoingbusiness.co/
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RETROGRADE, SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own businesses, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊
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Transcript
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| 0:00.0 | Thump! Crash! Wallop! It'd be satisfying, wouldn't it? Taking outdated business banking and just |
| 0:08.0 | smashing it. High fees, squashed. Delays, obliterated. Air Wallachs, the all-in-one global financial platform |
| 0:16.2 | that lets you move money around the world easily and open multi-currency accounts instantly. |
| 0:25.2 | Join thousands of businesses using Air Wallachs, the future of banking. |
| 0:30.0 | Your monies are safeguarded, not FSCS protected. See more and T's and C's at Airwallix.com. |
| 0:34.9 | Building a coffee business? Serving the best Americano in town is up to you. But winning back time and growing your business, leave that to sum upup. Take orders and payments anywhere with the new sum-up terminal. Turn occasional customers into regulars with a free loyalty program. And with the sum-up point-of-sale system, you'll always know when you're running low on your best-selling blends. Visit sumup.co.uk to learn more. Today's episode of Working Hard is brought to you by Clavio, the only CRM built for B2C brands. |
| 0:57.0 | When you're running a business, you're told it's all about driving revenue. |
| 1:00.0 | But turning first-time buyers into loyal, repeat customers is the real challenge. |
| 1:04.0 | It's something we've really doubled down on at Tala, and in my humble opinion, something I would focus on from day one if I was starting all over again today, because CRM marketing is so often slept on. And if your tools and team don't talk to each other, your customers are the ones who feel the pain. So let me tell you about the CRM built for B2C brands. Clavio brings all your customer data, marketing channels, customer service and analytics together. Now you can get to know your customers, keep them coming back, |
| 1:27.7 | and grow your business. Join the more than 176,000 companies around the world, including mine, |
| 1:32.7 | transforming their customer relationships with Clavio. Brands like Paul Smith, Castor and the Body Shop, |
| 1:37.5 | use Clavio to grow their business and deliver better customer experiences. Visit K-L-A-V-I-O.com |
| 1:43.8 | forward-slash-U-K to bring data, AI-powered marketing, service and |
| 1:47.7 | analytics together to deliver real revenue faster. Clavio, the only CRM built for B-2-C brands like yours. What is Up? I'm Grace Beverly and welcome back to Working Hard. |
| 2:08.3 | The podcast shaped guidebook on how to improve your own life and achieve what you actually dreamed |
| 2:11.9 | of doing because life's too short for boring podcasts and bad advice. |
| 2:19.0 | What is up and welcome back to Working Hard. |
| 2:21.0 | Today's guest is someone whose story is incredible and I really feel like it's shaping |
| 2:25.2 | the future of the beauty industry and I feel like you'll really get it when you hear the |
| 2:28.7 | episode. |
| 2:29.5 | Alamede Alohe is a Forbes 30 under 30 entrepreneur investor and the founder and CEO of Topicles, the |
| 2:34.9 | skincare brand that's become the fastest growing at Sephora. She made history as the youngest |
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