In sales, we have challenges now, don't we? We have obstacles, both internal with the company and our customers, as well as ourselves.

That's what we're going to be talking about today, is how do you take these challenges and either ignore them or have them fuel our drive, our motivation, our determination, our

resilience, our grit. A lot of us tend to do the opposite, and that's a big mistake,

because we all have them. You might be too old,

you might be too young, you might be this or that, whatever it is. And I hear them all the time.

And if you focus on them, they become bigger, not smaller. What we have to do is decide what we want and use everything that we have and don't have

to drive us towards our goal.

Now, I don't talk much about this on the podcast.

I'm much more about strategy and process, attributes, and skills to develop.

And this kind of fits into it, but you're also going to say, wow, this guest today

really had to overcome quite a bit.

And instead of it being the reason not to do it, it became the reason to do it.

And ask yourself, what am I putting in my own way?

I hear it all the time.

And it's not only in your way, but you're building it up instead of finding a way

or either around it and ignore it or have it drive you.

Have it you prove other people wrong.

It's up to you.

This mindset that we have needs to be developed every day, almost all day, because as soon as we let one little thought

of weakness, excuse, rationalization, false belief, or superstition to get into our head,

it just expands and expands and expands.

Because our little mammal brain just wants to survive.

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