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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

HOW THIS REP WENT FROM SELLING COPIERS TO CRUSHING IT IN ENTERPRISE SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 β€’ 1.2K Ratings

πŸ—“οΈ 2 September 2025

⏱️ 39 minutes

🧾️ Download transcript

Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

  • 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
  • OFFICE HOURS EVERYΒ  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
  • UNLIMITED 1-ON-1'SΒ  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
  • FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
  • ALL CONTENT IS VIDEO BASED AND SELF PACED
  • I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
  • YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

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Email me additional questions: briangburns@me.com

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β€” SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

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I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

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They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

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It would pay for itself if I closed only one new deal of $X value.

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Please let me know by Friday if I can move forward with this 1 year course.

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Thanks,

ME

Here are some student interviews from the courses:Β 

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Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

Transcript

Click on a timestamp to play from that location

0:00.0

Got another great one for you today.

0:02.7

Got a guy who rose through the sales ranks, started off selling copiers and did an amazing

0:10.0

job at it.

0:10.8

And he shares his story behind it.

0:13.4

Also, his system, his mindset and how he took his natural capabilities that kind of fit into sales.

0:24.4

I think I'd characterize it as a confidence, a competitiveness, and a desire,

0:33.8

and put it together and built a sales career.

0:36.8

And he'll share it with you.

0:38.3

And he's got a very interesting analogy that he talks about when we talk about empathy.

0:45.3

I'll let him steal all the thunder for that since it's his.

0:49.3

But before we get into it, I want you to mark your calendar.

0:53.1

I'm not sure when you're listening to this, but on Friday, September, I think it's 12th, right?

1:04.0

We're going to be doing a webinar with brevity pitch, and the world of sales will never be the same after this.

1:18.4

What we've done with technology and crowdsourcing and sales, we put those three things together so that people in a few minutes a day can collaborate

1:25.7

with each other to become better at selling. Not spamming, selling.

1:33.5

And I think you're really going to like it. So go to brevitypitch.com, sign up for that webinar.

1:38.5

If you're listening to this after September 12th, 2025, just go there.

1:46.5

Maybe you already know about this.

1:48.5

But if you haven't, you want to be there for the event.

1:52.6

Because how we learn that osmosis of being around great salespeople 24-7, that's the way to learn.

2:03.4

But how do you do that?

2:05.2

Now you can.

...

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