How to Build a Sellable Website | Ep. #207

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 23 February 2017

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #207, Eric and Neil discuss how you can build a sellable website. Tune in to learn how to create a sellable website, why you should think long-term in regards to what you build, and how to choose a niche big enough to leave room for growth. Time Stamped Show Notes: 00:27 – Today’s topic: How to Build a Sellable Website 00:35 – “Don’t think about trying to make a cookbook and sell it off the bat” 00:41 – Create value 00:53 – Check FEInternational for resources on how to value your website 01:06 – Look for something with repeatable and scalable traffic sources 01:32 – Check acquisitions, all your traffic, and your channels 01:45 – Make sure your website has clean code 01:52 – Neil doesn’t buy websites with messy code 02:25 – Have a clean layout and design 02:35 – “Nicely designed websites convert better” 02:55 – Have a clean backlink profile 03:01 – Use Ahrefs or SEMrush 03:12 – Check for the bad links coming in 03:34 – Think long-term 03:45 – Don’t do shady stuff or use shady content 04:20 – Doing unethical things will it make it more difficult to sell your website 04:38 – Stability of income 04:45 – People check your website if there’s a potential for growth 05:30 – Make sure you have a big enough market for your website 05:48 – Don’t pick a niche that is too small, making you dominant, but not profitable 06:28 – Check FEInternational on how they value websites 06:55 – Flippa and Empire Flipper 07:10 – Put a process in place 07:47 – Sweet Process can help you document your process 08:00 – That’s it for today’s episode! 3 Key Points: Create a website that is valuable and nicely designed. Be in a larger niche—there’s more room for growth and increase of sales. Document your process making it easier for future buyers to work around your website. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream host so just go to
0:46.0	dream host or Google it find it check it out and it's a great way to improve your
0:50.8	low time.
0:51.8	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about how you can build a sellable website.
1:02.0	First and foremost, when you're creating a website at all,
1:04.4	I think the bottom line is don't think about trying
1:07.3	to make a quick buck and selling it off the bat.
1:10.1	You have to create value immediately.
1:12.2	So what I do recommend is when you're looking at creating a sellable asset
1:16.1	in terms of how you want to value your website down the road,
1:19.0	this is a resource that you want to save for later, bookmarket.
	...

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