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Marketing School - Digital Marketing and Online Marketing Tips

How Effective Are 301 Redirects? | Ep. #208

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 24 February 2017

⏱️ 7 minutes

🧾️ Download transcript

Summary

In Episode #208, Eric and Neil discuss how effective 301 redirects are. Tune in to know how 301 and 302 redirects work, when you would use either of them, and what Eric and Neil did to boost their website traffic. Time Stamped Show Notes: 00:27 – Today’s topic: How Effective Are 301 Redirects? 00:35 – A 301 redirect is you signaling that links have been moved 01:03 – 2 ways to do a 301 redirect is through direct links 01:26 – Eric bought a gun website and a site that was inactive 01:55 – The inactive site had a hundred backlinks 02:00 – The number of visitors from Google per day 02:10 – Eric’s backlinks number 02:36 – Eric’s site is now getting a thousand visitors a month 02:50 – Took him two weeks before he started seeing the traffic 03:00 – After 3 months, traffic went up to 40K a month 03:10 – Eric spent $2500 for the domain 03:27 – It is helpful, depending on your niche 04:00 – Neil did a 301 redirect recently 04:20 – The traffic is changing 04:41 – Neil submitted the website to webmaster in order to crawl it 04:56 – Neil changed all his internal links 05:10 – Neil got a 40% boost in traffic 05:20 – Use 301 for more permanent redirects and 302 for temporary 05:34 – Use a redirect checker and redirect the right way 05:44 – That’s it for today’s episode! 3 Key Points: Use a redirect checker to make sure you are redirecting the right way. Spending some money for the right domain can help you boost your traffic. Research before buying a website – make sure you are not wasting your money. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time. Welcome to another episode of marketing school.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:57.0

And today we're going to talk about how effective 301 redirects are.

1:01.0

So 301 redirects, you have a couple different or you really have two main

1:06.0

options when it comes to redirecting your website so let's say you bought a

1:09.6

website for example and you want to redirect all the links permanently to your new website you basically

1:14.4

want to point all the signals to your other website while you would be 301 redirecting those

1:19.6

so those are known as permanently moved you're basically signaling to search engines

1:23.7

that, hey, like all these links are going to be moved

1:25.6

or this site has moved over to like another one, for example.

1:28.2

So let's do this episode in two ways there,

...

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