7 Key Strategies You Can Learn from Apple’s Marketing | Ep. #206

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 22 February 2017

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #206, Eric and Neil discuss the 7 key strategies that you must learn from Apple’s marketing. Apple stresses the importance of keeping things simple—from their written copy to how they display their products. Tune in to find out how Apple’s products reach a vast audience with ease and how you can adopt their marketing principles. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Key Strategies You Can Learn from Apple’s Marketing 00:35 – First is simplicity 00:43 – Great design is invisible 00:57 – Second, rethink how you do product placing 01:16 – Get influencers to have product placements 01:42 – Third, don’t be afraid to stand-out 02:00 – Apple’s Airpods is getting good reviews 02:26 – Fourth, avoid price wars 02:34 – If you have a great product, price it as is 03:06 – Apple emphasizes why their products are amazing 03:09 – Fifth, have a different ecosystem 03:27 – “When iTunes came out, it changed everything” 04:00 – Sixth, know your audience and talk to them in their language 04:08 – Apple’s ads are simplistic 04:46 – Connect with the audience in a language that they can understand 04:55 – Seventh, hire people to explore the best opportunities 05:10 – Have the best people in your team 05:45 – That’s it for today’s episode! 3 Key Points: Simplicity is everything – don’t over-decorate things. Know your product’s worth and don’t get into price wars. Have the crème de la crème in your team – do NOT settle for less. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
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0:31.5	The faster your website loads, the better off you are. With
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0:50.8	low time.
0:51.8	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about seven key strategies that you must learn from Apple's marketing.
1:03.0	So lesson number one, simplicity.
1:05.8	If you look at all of Apple's design,
1:08.2	everything that the design looks beautiful,
1:09.8	it looks elegant, but it's also invisible at the same time. Great design is invisible. So whenever you think
1:15.8	about designing a website, whatever you're trying to do, think about how it can be elegant,
1:20.5	very simple to use and yet be out of your way.
1:23.0	Another strategy to think about is rethinking how you do advertising.
	...

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