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Tamarindo

How to Build a Powerful Personal Brand & Lead with Purpose with Zandra Zuno Baermann

Tamarindo

Tamarindo | Sonoro

Personal Journals, Health & Fitness, News, Latinx, News Commentary, Wellbeing, Mental Health, Society & Culture

4.5749 Ratings

🗓️ 10 March 2026

⏱️ 66 minutes

🧾️ Download transcript

Summary

On this episode, we first reflect on what we’re feeling as millennials, how it’s evolved, and what we’re all juggling. After that, we speak with Zandra Zuno Baermann, a Mexican American communications professional who is passionate about helping women, especially Latinas, harness the power of personal branding to lead intentionally and with purpose. You’ll learn how a gap year and international move motivated her to redefine success and direct her skills into helping Latinas thrive. She opens up about the personal challenges she faced, and why she’s committed to helping women hone in on their brand and communicate their worth. She’s got many tips and recommendations, so take note!

Transcript

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0:00.0

Hey all, on this episode, we first reflect on what we're feeling as millennials, how it's evolved and what we're all juggling.

0:14.5

To quote Alanis Morissette, we haven't got it all figured out just yet.

0:18.2

After that, we speak with Sandra Zuno Bierman, a Mexican-American

0:22.3

communications professional who is passionate about helping women and especially Latinas

0:27.3

harness the power of personal branding to lead intentionally and with purpose. You'll learn how

0:33.5

a gap year and international move motivated her to redefine success and direct her skills

0:39.1

into helping Latina succeed. Let's get started.

0:41.8

Welcome to Tam Marindo podcast.

0:57.2

Hosted by me, Brenda Gonzalez, a fitness coach, political nerd, and nonprofit capacity builder.

1:02.6

And me, Delcy Sandoval, a Guatemalan American licensed therapist and passionate creativity advocate.

1:08.5

Together, we're here to uplift our community through powerful conversations with

1:12.5

change makers, creatives, and healers.

1:14.9

Each week on the pod, we talk politics, culture, and personal development.

1:18.7

Listeners called Tamarino, the advocacy and self-love podcast.

1:22.4

Let's start the show.

1:30.7

Hello, Tamarindo listeners.

1:32.6

Welcome to another episode.

1:34.0

How you doing, Brenda?

1:35.4

I am probably just like you, kind of still writing a wave of positivity because we had such a beautiful week.

1:43.0

And I know we'll talk about it later. But it's just been so nice to catch up with some listeners, catch up with some friends. It was great. Oh, yeah, me too. I have to say, we went to the Latino Honors Glad Awards. Mm-hmm. And you and I have actually attended glad events in the past. We went to a comedy thing last year. And so we knew

2:02.2

that it was going to be great, but there was something about this event that felt really special

2:06.9

and just alive, right? Yeah, it was so good to see so many people that we follow and like actually

...

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