Welcome to the American Negotiation Institute's podcast, where we will teach you the skills

you need to get more out of life.

And now your host, Kwame Christian.

Hello and welcome to another exciting episode of Negotiate Anything.

I'm Kwame Christian. I'm a business lawyer

and I am passionate about teaching business professionals like you the keys to negotiation

and persuasion. This podcast is produced by the American Negotiation Institute, where we offer

live negotiation trainings and one-on-one coaching for professionals that want to learn how to communicate

confidently and persuasively.

Our guest today is Vernon Ross.

Vernon is an internationally known podcaster, author, social media and digital strategist,

an international speaker whose insights are based on real-world experience.

He's also the host of the social strategy podcast,

where he reveals the stories behind the most innovative and successful leaders in digital

marketing, coaching, and business, and he shows the listeners how they can create a social media

strategy that takes your efforts to the next level. So what does this have to do with negotiation?

I'm glad you asked.

Being seen as an authority before the negotiation begins is an easy but often overlooked part of the persuasion equation.

Today, Burden shares how you can create a more persuasive presence online.

The information in this episode is critical to professionals and business owners who want to establish their credibility before the negotiation begins.

This was a really fun episode and I'm excited to share it with you.

So without further ado, let's jump into the interview.

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