How to Build a Personal Brand 101
Big Conversations with Haley Hoffman Smith
Haley Hoffman Smith
4.8 • 594 Ratings
🗓️ 2 March 2020
⏱️ 37 minutes
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Summary
What the heck is a personal brand, and how can you build one? This episode breaks down why a personal brand matters, how to find your own, and how to express it on social media to establish an authentic connection with your audience.
You'll learn how to express your personality and your purpose: both of which comprise equal parts of a personal brand, in order to impact the world in a way that only YOU can.
Anyone can create a personal brand - it's simply an expression of who you already are. Are you ready to unleash yours?
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Transcript
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| 0:00.0 | Hey guys, you're listening to the Big Conversations podcast. I'm your host, Haley Hoffman |
| 0:06.3 | Smith. I'm an entrepreneur, a best-selling author, and a Forbes most influential speaker. |
| 0:11.4 | You're in the right place if you're ready to step into the bigger life that you were destined for |
| 0:15.9 | because we're about to get real on how to do so. So let's get started with today's big |
| 0:20.7 | conversation. |
| 0:24.7 | Hey guys, welcome back to the podcast. |
| 0:28.2 | Today we're going to be talking about something that I'm asked all the time. |
| 0:32.9 | I've spoken on this topic at places like Harvard and Sogal Ventures. |
| 0:40.0 | I've created a workbook on this topic. I've done coaching and strategy work one-on-one with clients on this topic. So I figured it's |
| 0:46.9 | about time we talk about it on the Big Conversations podcast. And that, my friends, is personal |
| 0:53.0 | branding, which is such a buzzword nowadays, and a lot of people |
| 0:56.6 | are like, what does that even mean? You know, like, what doesn't need to have a personal brand? |
| 1:00.1 | And there's a lot of misconceptions about what it is, but to get it out there initially, |
| 1:04.9 | a personal brand is really no different than a business brand. You know, we think about big |
| 1:09.4 | businesses that are doing a really good job of |
| 1:11.8 | connecting to consumers and for some reason, Coca-Cola is coming to my head as one of the top ones. |
| 1:16.3 | And you think of the polar bear. Do you think of the share Coke with a blank with the names on the bottles? |
| 1:21.6 | And it essentially is a way to add a personality or a sense of understanding to a product. |
| 1:27.9 | So a personal brand taken as a person, |
| 1:30.5 | you know, this age of social media and digital influence |
| 1:33.5 | and entrepreneurs more than ever, |
| 1:35.4 | taking to the digital sphere to share their own content |
... |
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