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The Boostly Podcast

How to build a direct booking business with less than 5 properties

The Boostly Podcast

Mark Simpson

Marketing, Business

5.0302 Ratings

🗓️ 10 August 2022

⏱️ 18 minutes

🧾️ Download transcript

Summary

Welcome to Boostly Podcast Episode 478. In this podcast episode I'm going to be showing you how you can create a direct booking brand without a PMS. This is ideal for start-ups with 1-5 properties who aren't ready to take the leap to a PMS yet. Want to gain trust from your customers? Check out www.boostly.co.uk/trust 00:00 - Introduction 01:35 - How to get started with creating a direct booking website 05:04 - Breaking down the key aspects of your website 08:06 - How to take booking enquiries 11:32 - Use an accreditation to gain trust 13:41 - A recap on having a direct booking brand without a PMS 15:07 - Use Listify to help create your listings • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast

Transcript

Click on a timestamp to play from that location

0:00.0

All right, I've been asked a question and this question has come from the amazing netty a net and Sarah from thanks for giving podcasts as well as over amazing things. I'm so looking forward to

0:13.8

mean up with them very soon in Nashville at the short term rental wealth event and the question was this mark. I totally understand about book director totally understand

0:26.2

all these things but there are people in our community in our world but want to do it proper scrappy do style they want to do it. No PMS no property management software they just want something that where they can have a basic website.

0:42.2

They want to have something that is there that can build the trust build the brand show that you were a proper business but not have to do all the tech.

0:52.2

And they asked if I could put something together and I and I jumped at the chance because the first ever ever person that I helped when it comes to short term rental and all of our jazz was somebody close to me which is my parents.

1:08.2

They had nothing in place in terms of an online book inside in terms of a website a proper website didn't have any online travel agents didn't have anything we had to start from the ground up proper scrappy style.

1:23.2

And the first ever client that I ever put a website for they didn't have a property management software dynamic price and didn't have all of the things.

1:35.2

So I wanted to record this video to show how to do it scrappy style to show how to do it and what I wanted to do is I wanted to show you what you can do and how to do it.

1:45.2

Now I want to give a little bit of context to this this tactic is going to be ideal for anybody with one to five properties.

1:55.2

Now I don't care if you're doing buy to let short term let off you're doing the arbitrage model or management company co hosting whatever you want to call it one to five.

2:07.2

This is ideal for you if you've got more than five as in six plus please just for your sanity and my OCD that's the next level this is a different video so if you're at six plus properties and if you're still you know doing it all on Airbnb or doing it with pen and paper.

2:24.2

For me for my sanity for my OCD and for your sanity make sure that you take the next step up you do need a property management software you need to start building that proper business.

2:35.2

And that's a total other conversation is a total of a video if you want to just come to bootly and chat to us directly go to boostly website.com

2:44.2

book in a call and we'll go from there and show you but this is this is the scrappy video but I wanted to talk about one to five.

2:52.2

So there's going to be a lot of people watching this because 86% of the whole market is anybody from one to 10.

3:01.2

86% of the whole market so there's a lot of people who need to see this video so thank you very much for Sarah and for prompting me to do this and like I said this is a video for you.

3:11.2

So let's have a little look at the core basics and I'm going to share my screen and as you can see here I'm in the bottom right hand corner and we've got the website in the background.

3:23.2

Now the first thing that what you need to do even if you don't want a property management software even if you don't want all of the things you still need to have a website that a future potential guest can go to that is going to trust you.

3:37.2

Now you could send them to a Facebook page you could send them to your Instagram you could send them to wherever you wanted to go.

3:45.2

But unless you've got a website that clearly shows that you are a proper business then you are never going to build that trust.

3:52.2

When it comes to handing money over especially with something so important as a vacation.

3:58.2

You need to have that trust factor this is not buying something on eBay this is not buying something on Amazon this is a vacation where people make memories okay so you got to make sure that you build that trust and that loyalty.

...

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