Behind The Host with Charlotte Balderstone-Hughes

The Boostly Podcast

Mark Simpson

Marketing, Business

5.0 • 302 Ratings

🗓️ 12 August 2022

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome to Boostly Podcast Episode 479. In this podcast episode I'm talking to Charlotte Balderstone-Hughes who is a host that specialises in a niche market which is hen party stays. Want to gain trust from your customers? Check out www.boostly.co.uk/trust 00:00 - Introduction 01:38 - Who is Charlotte and what motivated her to get into this niche business 06:40 - How did Charlotte recognise this as her niche? 13:22 - How does Charlotte manage the additional services guests request? 19:58 - What tech does Charlotte use for her business? 27:33 - Has there been controversy for locals around this particular niche market? 32:50 - What is the Scarlet Spa? 36:56 - A little more about Charlotte • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast

Transcript

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0:00.0	Okay, so welcome to the Behind the Host podcast and we're back with another episode today.
0:06.0	I'm really excited. This is the podcast where you can learn more about hosts across the industry
0:12.8	and how we can really get into the nitty gritty of their business, how we can learn and share
0:17.9	information and really get an understanding of their business and what it makes that so successful.
0:23.5	So before we get started on that, I just want to give a big shout out to
0:27.5	Katrina Hardiman. She blitzed through at Airbnb listing this week. She shared a win
0:33.2	and it's just really awesome to see people sharing their wins in the hospitality community.
0:38.2	She's talking about how she managed to blitz through at Airbnb listing and she's about to get
0:43.2	her boostly one page website live and on the back of that she's got a booking which is great to see.
0:49.8	So if you haven't already come and joined the hospitality community on Facebook, share your
0:54.5	wins every Wednesday and you might get a shout out on the podcast. So over to our guest today,
1:00.7	we're joined by Charlotte Baldestone Hughes. She's the owner and founder of the Scarlett Henne House
1:07.2	North, sorry, the Scarlett Henne Norfolk House, easy for me to say. Based in Yorkshire, Charlotte
1:13.4	specialises in Henne party stays and today I'm really excited because we're going to be diving
1:18.4	behind the business, looking into what makes her so successful in her niche. The opportunity is
1:24.2	that there are in the industry in this area and how has actually helped the Scarlett Henne House
1:29.1	Norfolk House to be the holiday home of the year 2021. So welcome along, Charlotte.
1:35.0	Hi, thanks for having me. So excited to be here. Awesome. I'm excited for this. So let's dive
1:41.2	straight in. So tell me a bit about yourself and how you got started and what motivated you to go
1:47.2	into this sort of niche. Okay. Yes, so I'm an artist and a designer and a teacher by trade.
1:53.8	But we've had Norfolk House for over 20 years and a couple of years ago, things changed for us
1:59.6	financially and we were in a bit of a predicament. We tried to sell the house but we failed. So we
	...

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